# L.A. Street Style Collaborations The Cassie x Forever 21 ‘Forever LA’ Collection is Wh By Michael Hemsworth | Published 2013-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cassie-x-forever-21-forever-la-collection References: [nitrolicious](http://www.nitrolicious.com/blog/2013/05/24/cassie-x-forever-21-forever-la-summer-2013-capsule-collection/) & [forever21](http://forever21.com) The West Coast is known for it’s one-of-a-kind atmosphere and the Cassie x Forever 21 ‘Forever LA’ Collection looks to capture a little bit of that summery urban style. Putting the songstress front and center in the campaign, the Cassie x Forever 21 ‘Forever LA’ Collection features Harem-style bottoms, super high-cut hot pants and some [killer accessories](https://www.trendhunter.com/trends/ksubi-by-elle-collection). The brand is known for [collaborating with fresh faces](https://www.trendhunter.com/trends/randy-perez) that help to emphasis the youthful, carefree nature that the stores uphold. As such, bringing in Cassie as a way to both collaborate and advertise is a cunning move that will have fans of her music and the killer looks flocking to a location to snatch a few pieces. The Cassie x Forever 21 ‘Forever LA’ Collection is exceedingly summery and won’t last long, so grab your faves before the wave breaks. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Street Style Collaborations:** The trend of collaborating with musicians and artists to create unique fashion collections presents disruptive innovation opportunities for both the music and fashion industries. - **Youthful, Carefree Style:** The trend of emphasizing youthful, carefree style in fashion collections opens up disruptive innovation opportunities for brands targeting the younger demographic. - **Limited Edition Collections:** The trend of releasing limited edition fashion collections creates a sense of exclusivity and urgency, driving consumers to make impulsive purchases and presenting disruptive innovation opportunities for brands. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of the street style collaboration trend to create unique and highly sought-after collections, attracting a larger customer base and increasing brand visibility. - **Music:** The music industry can explore collaborations with fashion brands to tap into the world of fashion and expand their influence beyond their music, presenting new revenue streams and marketing opportunities. - **Retail:** The retail industry can leverage limited edition collections to create a sense of urgency among customers, promoting higher sales and increasing customer engagement. ## Related on Trend Hunter - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Limited-Edition Swimwear Collabs](https://www.trendhunter.com/trends/same-x-fwrd.md) - [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)