# Cassette Purses A High Fashion Transparent Bag That Looks Like a Tape By Shelby Lee Walsh | Published 2009-07-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cassette-purses-chanel References: [luxirare](http://www.luxirare.com/2009/07/c-suit.html) & [chanel](http://www.chanel.com) This purse is the envy of every fashionista. Its clear, [cassette-like design](https://www.trendhunter.com/trends/we001-edith) has sprawling brand “Chanel” written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying. Although I would not usually endorse [see-through accessories](https://www.trendhunter.com/trends/maria-olhovnikova) (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have. **Implications** - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Antiquated Technology Appropriation:** Opportunities for companies to create products and ad campaigns that incorporate outdated technology as a form of ironic humor. - **Transparent Fashion Accessories:** Potential for transparent bags and purses to become a trendy fashion statement. - **Retro Branding:** The use of retro logos and branding designs to appeal to younger demographics. ### Where This Applies - **Fashion:** Fashion companies can incorporate transparent designs and retro branding to create trendy new product lines. - **Marketing and Advertising:** Marketing agencies can help businesses incorporate irony and humor into their ad campaigns to appeal to younger demographics. - **Design and Product Development:** Designers and product developers can create transparent accessories with retro designs and branding to appeal to the fashion-conscious market. ## Related on Trend Hunter - [Nostalgic Compact Clear Cassettes](https://www.trendhunter.com/trends/cp81.md) - [Retro Transparent Cassette Players](https://www.trendhunter.com/trends/its-real.md) - [Tech-Inspired Luxury Accessories](https://www.trendhunter.com/trends/tamagotchi-handbag.md) - [Pop Band Cassette Players](https://www.trendhunter.com/trends/we001-duran-duran-special-edition.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Luxury MP3 Player Purses](https://www.trendhunter.com/trends/music-player-wearable-wallet.md) - [Cassette-Style Smartphone Chargers](https://www.trendhunter.com/trends/remax-powerbank-tape.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md)