# Fanny Pack Jackets The Cassette Playa 2010 Fall/Winter Collection Channels the 80s By Ryan Hinkson | Published 2010-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cassette-playa-2010 References: [slamxhype](http://slamxhype.com/fashion/cassette-playa-2010-fallwinter-“neu-romance”-collection/) & [hypebeast](http://hypebeast.com/2010/07/cassette-playa-2010-fallwinter-neu-romance-collection/) Although I don't see myself wearing any of these pieces myself, I was still really excited to see the Cassette Playa 2010 Fall/Winter collection. Designer and stylist to the stars Carri Munden always comes with something fresh, fearless and fun whenever she creates. The Cassette Playa 2010 Fall/Winter collection is no exception. From jackets that look like they are covered in fanny packs to ankle length men's tops, this is some wild stuff. **Implications** - Consumers are looking for products that contain an element from the past. Designs that feature a familiar aspect are appealing to those who want to be reminded of simpler times. Companies attempting to increase their appeal could focus on this when coming out with new items. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 29% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **80s-inspired Fashion:** Fashion companies can capitalize on the nostalgia trend by creating clothing and accessories that have an 80s-inspired look. - **Novelty Jackets:** Companies can create unique and eye-catching jackets like the fanny pack jacket to gain attention and appeal to consumers who want to stand out. - **Bold and Risky Designs:** Designers can push boundaries and create wild, unconventional fashion pieces that express individuality and break from tradition. ### Who This Affects Most - **Fashion Design:** Fashion designers can utilize nostalgic or novelty concepts in their designs to attract customers looking for something fresh and unique. - **Retail:** Retail companies can capitalize on the novelty trend by carrying bold and unconventional designs that appeal to the fashion-forward consumer. - **Marketing:** Marketing firms can help companies leverage nostalgia and unconventional designs to create marketing campaigns that engage and appeal to a wider audience. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)