# All-Natural Cassava Sweeteners Madhava's Organic Cassava Syrup is a Natural Alternative to Sugar By Katherine Pendrill | Published 2017-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cassava-syrup References: [nutritionaloutlook](http://www.nutritionaloutlook.com/food-beverage/new-cassava-syrup-fructose-free-sweetener) & [madhavasweeteners](http://madhavasweeteners.com/product/organic-cassava/) Last summer, Madhava added a new product called Organic Cassava Syrup to its lineup of [all-natural sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1). Fructose-free and packaged in a user-friendly squeeze bottle, the [liquid sweetener](https://www.trendhunter.com/trends/the-groovy-food-company-syrup) is a simple alternative to refined sugar. Madhava's Organic Cassava Syrup is an all-natural sugar alternative that can be used in both foods and beverages. The sweetener is made from cassava, which is a starchy tuber that is commonly found in Africa, Asia and South America. Madhava's cassava-based sweetener is made by mixing "cassava root starch with water, heating it, and then treating it with non-GMO enzymes to hydrolyze the starch into sugars." The result of this process is a fructose-free syrup that can be used as a [natural alternative to sugar](https://www.trendhunter.com/trends/soulsweet). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **All-natural Sweeteners:** The growing demand for healthier alternatives to refined sugar offers disruptive innovation opportunities for companies to develop and market all-natural sweeteners like Madhava's Organic Cassava Syrup. - **Fructose-free Products:** The increasing consumer preference for fructose-free sweeteners opens up opportunities for businesses to create innovative products that cater to this specific dietary requirement, such as Madhava's Organic Cassava Syrup. - **Plant-based Ingredients:** The rising trend of using plant-based ingredients in food and beverages presents disruptive innovation opportunities for companies seeking to develop and promote products like Madhava's Organic Cassava Syrup, which is made from cassava, a starchy tuber. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the demand for healthier sweeteners by incorporating all-natural alternatives like Madhava's Organic Cassava Syrup into their product offerings. - **Natural and Organic Foods:** The natural and organic foods industry can take advantage of the growing preference for fructose-free and plant-based sweeteners by developing and marketing products like Madhava's Organic Cassava Syrup. - **Health and Wellness:** The health and wellness industry can explore disruptive innovation opportunities by promoting and recommending fructose-free sweeteners like Madhava's Organic Cassava Syrup as a healthier alternative to refined sugar in people's diets. ## Related on Trend Hunter - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [One-To-One Sugar Alternatives](https://www.trendhunter.com/trends/cambya.md) - [Homestyle Cassava Waffles](https://www.trendhunter.com/trends/rootsy.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Zero-Waste Sweeteners](https://www.trendhunter.com/trends/carobway.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md)