# Rugged Explorer Editorials Heidi Mount Appears in 'Boulder Dash' Spread by Cass Bird By Katherinev123 | Published 2011-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cass-bird References: [designscene.net](http://www.designscene.net/2011/11/heidi-mount-ny-times-t.html) & [nytimes_](http://www.nytimes.com) For the Winter 2011 edition of The NY Times T Magazine, photographer Cass Bird has created this charming editorial called 'Boulder Dash' featuring IMG model Heidi Mount. This rugged shoot by the talented Cass Bird features Mount trying her hand at camping and exploring the hills and fields of Utah. Styled by Ethel Park, the blonde babe wears casually cool pieces grounded on a lot of [colorful plaid](https://www.trendhunter.com/trends/gramicci-fw25). In one shot, she dons a [denim vest](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) over a sleeveless plaid shirt. In another, she wears a layered ensemble comprising a checkered dress and red plaid shirt with a brown vest thrown on top as well as a chic leather pouch belt. The overall editorial is grungy and cool, perfect for the stylish travel publication. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 82% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Outdoor Fashion:** Opportunity for disruptive innovation in creating fashionable and functional outdoor clothing and accessories. - **Adventure Tourism:** Potential for disruptive innovation in developing unique and exciting travel experiences that cater to adventure seekers. - **Plaid Trend:** Opportunity for disruptive innovation in incorporating plaid patterns into various fashion products and accessories. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in creating stylish and durable outdoor fashion apparel. - **Travel and Tourism:** Potential for disruptive innovation in offering adventure-based travel packages and experiences. - **Textile and Apparel:** Opportunity for disruptive innovation in developing new materials and technologies for plaid-patterned clothing and accessories. ## Related on Trend Hunter - [Fall-Inspired Hiking Capsules](https://www.trendhunter.com/trends/hiking-essentials.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Women-Empowering Mountaineering Initiatives](https://www.trendhunter.com/trends/she-the-mountain.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md) - [Hiking-Ready Adventurous Collections](https://www.trendhunter.com/trends/saxifraga.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md)