# Sleep E-Commerce Startups Casper is a Mattress Startup with an Innovative Approach to Business By Rebecca Byers | Published 2015-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/casper References: [bizjournals](http://www.bizjournals.com/newyork/blog/techflash/2014/08/sleep-startup-casper-stands-out-in-early-days.html) & [casper](https://casper.com/design) Casper is a mattress startup that stands out based on its unique approach to e-commerce business. Following in the same vein as Bonobos or Warby Parker, Casper puts an emphasis on the customer experience by creating an engaging e-retail brand with a visual identity that makes it easy to differentiate from the competition. Engineered and manufactured in the USA, the Casper mattress has a 100-day trial period that allows customers to return it for a full refund if they are unsatisfied. By cutting out costly middlemen and brokers, Casper is able to keep costs down through the direct-to-consumer approach. The company is also forward-thinking in its desire to do one thing really well. Described by early testers as "cloud-like," the Casper mattress is made of latex and memory foam and is designed to conform to one's body with minimal sinkage. Also similar to Warby Parker, Casper has a brick and mortar location in Manhattan. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sleep E-commerce:** The trend of e-commerce sleep products with a customized and customer-centric approach is on the rise, giving more opportunities for startups to enter the market. - **Direct-to-consumer Model:** Disruptive online businesses that employ direct-to-consumer models are gaining traction in the sleep industry, allowing customers to get their products at lower prices while also streamlining the supply chain. - **Product Trial Periods:** Offering trial periods for sleep products has become a norm for online sleep startups, increasing customer satisfaction while providing the company with valuable insights. ### Who This Affects Most - **Sleep Products:** New and innovative sleep startups are emerging in the sleep product industry, harnessing technology and design to offer more options and benefits to customers. - **E-commerce:** Innovative business models are being developed in the e-commerce industry to offer an exceptional customer experience and unique branding of products through the use of digital retail. - **Manufacturing:** New opportunities exist for sleep startups that prioritize creating in-house product design and manufacturing processes, thus allowing them to retain control, reduce costs and increase product quality. ## Related on Trend Hunter - [Customized Sleeping Products](https://www.trendhunter.com/trends/rest-offers.md) - [High-Tech Smart Mattresses](https://www.trendhunter.com/trends/patented-sleep-technology.md) - [XL Luxury Bed-In-Boxes](https://www.trendhunter.com/trends/oversized-modular-bedinabox.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Ultra-Fast Bed Assembly Brands](https://www.trendhunter.com/trends/easy-setup-sustainable-made-in-canada-expandable.md) - [Body-Conforming Mattress Expansions](https://www.trendhunter.com/trends/tempuradapt-collection.md) - [Hybrid Guest Mattresses](https://www.trendhunter.com/trends/hybrid-guest-mattress.md) - [AI-Driven Mattress Systems](https://www.trendhunter.com/trends/aidriven-mattress.md) - [High-Tech Mattress Models](https://www.trendhunter.com/trends/sleep-number.md)