# Relaxing Sleep Brand Boutiques A New Casper Yorkdale Shopping Center Store Boasts Cozy Accents By Jana Pijak | Published 2019-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/casper-yorkdale-shopping-center References: [casper](https://casper.com/ca) A new Casper Yorkdale Shopping Centre location just opened its doors this month, inviting consumers to try the sleep brand's popular products first-hand inside a brick-and-mortar space. The award-winning company got its start online and has expanded from its premium mattresses range to bedding, pillows, furniture, lighting, pet-friendly products and more. The Casper Yorkdale Shopping Centre store aims to provide Canadian consumers with a more "seamless shopping experience" and boasts relaxing interior design elements. They include house-shaped vignettes and store displays, warm wood finishes and even wall art of a sunny side up egg that nods to a morning sunrise. This retail location follows the brand's Queen Street Toronto store opening and celebrates sleep as not only a necessity but as a wellness-focused experience for consumers. Image Credit: Casper Canada ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Physical Retail Expansion:** Casper's brick-and-mortar stores offer a seamless shopping experience and showcase the brand's products in a unique and inviting way. - **Wellness-focused Retail:** Casper's emphasis on the wellness aspect of sleep provides opportunities for other brands to create retail spaces that prioritize self-care and relaxation. - **Online-to-offline Transformation:** Casper's transition from an online-only brand to physical retail stores demonstrates the potential for e-commerce companies to expand their reach and build a stronger connection with customers. ### Sectors Adopting This - **Mattress and Bedding:** This trend presents opportunities for mattress and bedding companies to enhance the customer experience through physical retail spaces. - **Home Decor and Interior Design:** The focus on cozy and relaxing atmosphere in Casper's stores suggests new avenues for the home decor industry to create spaces that prioritize comfort and wellness. - **E-commerce and Direct-to-consumer Brands:** Casper's offline expansion highlights the potential for other e-commerce and DTC brands to expand their presence and establish a stronger offline presence. ## Related on Trend Hunter - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Accessible Home Decor](https://www.trendhunter.com/trends/fox-home.md) - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Luxury Luggage Boutique Openings](https://www.trendhunter.com/trends/rimowa-yorkdale-boutique.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md)