# Online Mattress Pop-Up Spaces Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018 By Ell Smith | Published 2017-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/casper-popup-stores References: [psfk](https://www.psfk.com/2017/09/casper-opening-mattress-stores-major-cities.html) & [retaildive](http://www.retaildive.com/news/casper-mattress-opening-pop-ups-in-15-us-cities/504050/) Online mattress start-up Casper has announced its plan to increase its retail presence by opening Casper pop-up stores through the United States. The pop-up spaces will open their doors for spring 2018 in New York, Los Angeles, Chicago and 12 other cities. Each Casper-branded space will feature the new '[Casper Wave](https://www.trendhunter.com/trends/fatboy-ice-cream-sandwiches),' as well as other [popular bedroom items and accessories](https://www.trendhunter.com/trends/silk-snowv), like pillows and bedspreads. Consumers can purchase items directly from the pop-ups, marking the temporary spaces as Casper's first brick-and-mortar effort. The company's shift from the online world speaks to the start-up's success, as well as a growing consumer demand for in-person experiences. The Casper pop-up stores highlight the company's efforts to meet this requirement, providing a streamlined means of purchase and brand awareness. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail:** The rise of Casper pop-up stores showcases the trend of using temporary retail spaces to create immersive brand experiences. - **Direct-to-consumer Brands:** Casper's move into brick-and-mortar stores highlights the trend of online-based brands expanding their presence into physical retail spaces. - **In-person Experiences:** Casper's pop-up stores cater to the growing consumer demand for immersive in-person shopping experiences, indicating a trend towards blending online and offline retail. ### Industries Being Reshaped - **Ecommerce:** The rise of Casper's pop-up stores suggests opportunities for online mattress retailers to enhance their brand presence through physical retail experiences. - **Retail:** Casper's foray into brick-and-mortar retail space demonstrates the potential for innovative mattress companies to expand beyond online sales and engage with customers through direct sales channels. - **Marketing:** The use of pop-up stores by Casper indicates a disruptive innovation opportunity for marketers looking to create unique and immersive brand experiences to capture consumer attention and drive sales. ## Related on Trend Hunter - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Pink-Themed Summer Pop-Ups](https://www.trendhunter.com/trends/laneige-bounce-around.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Holiday-Ready Pop-Up Stores](https://www.trendhunter.com/trends/oak-and-luna.md) - [Modern Cookware Store Openings](https://www.trendhunter.com/trends/cookware-store.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md)