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# Comfort-Focused Nap Lounges
The Casper Nap Lounge Lets New Yorkers Get Some Peace and Quiet

By Justin Lam | Published 2018-07-13 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/casper-nap-lounge
References: [popsugar](https://www.popsugar.com/fitness/Casper-Sleep-Lounge-Dreamery-45039201) & [racked](https://www.racked.com/2018/7/11/17555764/casper-dreamery-nap-center)

Casper mattresses have become a favorite sleeping essential for many users but a new Casper nap lounge aims to introduce the masses to the appeal and power of a Casper mattress. Dubbed The Dreamery, this unique nap center is located in downtown Manhattan and allows visitors the chance to recharge in 45-minute sessions. The Casper nap lounge features a collection of cozy pods, which are decked out in Casper sleep products.

The Casper nap lounge pods cost just $25 and offer nappers peace, quiet and privacy. The lounge also provides nappers with complimentary beverages, pajamas by [Sleepy Jones](https://www.trendhunter.com/trends/sleepy-friends), facial cleanser from Sunday Riley, a toothbrush from Hello and sleep audio by [Headspace](https://www.trendhunter.com/trends/therapy-by-headspace). The setup of the lounge also provides an incredible aesthetic quality that is fit for any [Instagram](https://www.trendhunter.com/trends/artificial-intelligence-agent) influencer.

Image Credit: [Casper](https://dreamerybycasper.com/)

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 86% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Comfort-focused Nap Lounges:** Disruptive innovation opportunity: Create nap lounges that offer comfort-focused experiences and promote relaxation.
- **Sleep-related Wellness Services:** Disruptive innovation opportunity: Develop innovative wellness services that cater to sleep and relaxation needs.
- **Enhanced Nap Technology:** Disruptive innovation opportunity: Design advanced nap technology that enhances sleep quality and rejuvenation.

### Sectors Adopting This

- **Hospitality:** Disruptive innovation opportunity: Introduce comfort-focused nap lounges as a unique selling point for hotels and resorts.
- **Wellness and Spa:** Disruptive innovation opportunity: Incorporate sleep-related wellness services into spa and wellness facilities.
- **Technology and Consumer Electronics:** Disruptive innovation opportunity: Develop and market advanced nap technology products for consumer use.

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