# Luxurious Wooden Lotion Lids 'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles By Jason Soy | Published 2011-12-06 | Updated 2011-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/casper-holden References: [lovelypackage](http://lovelypackage.com/student-work-skolen-for-visuel-kommunikation/) & [behance.net](http://www.behance.net/casperholden) Casper Holden and his school project partners may have just stumbled upon a packaging gimmick that's cool, chic and very cost-effective. After all, the lids of these minimalist [lotion and shampoo bottles](https://www.trendhunter.com/trends/oval-collection) are made from pieces of rustic wood. As aforementioned, Casper Holden created these unique bottles for a fictional school project during which he and his partners were to design a line of organic products for a luxury hotel. They came up with 'Rawganical,' which lets prospective buyers quickly identify the product's natural roots using [wooden caps](https://www.trendhunter.com/trends/hunter-luxury). The bottles themselves are sleek and minimalist, upholding the swankiness of the brand. The 'Rawganical' line includes a shampoo, body shampoo, face and [body lotion](https://www.trendhunter.com/trends/body-lotion-kit) and a conditioner. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Exploring alternative materials for packaging, such as wooden lids for bottles, can create a more eco-friendly and visually appealing product. - **Minimalist Design:** The trend towards sleek and minimalist bottle design provides opportunities for creative packaging solutions that emphasize simplicity and elegance. - **Natural and Organic Products:** Consumers seeking natural and organic products are drawn to packaging innovations, like wooden caps, that visually communicate the product's natural roots. ### Industries Being Reshaped - **Personal Care:** The personal care industry can leverage sustainable packaging trends to enhance their brand's eco-friendly image and cater to eco-conscious consumers. - **Hospitality:** Luxury hotels and resorts can incorporate minimalist design and organic products with unique packaging as part of their high-end guest experience. - **Design and Packaging:** The design and packaging industry can provide innovative solutions for sustainable and visually appealing packaging options, like wooden caps, to meet growing consumer demands. ## Related on Trend Hunter - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Organic Amenity Lines](https://www.trendhunter.com/trends/la-purative-monaco.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)