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# Pixelating Public Architecture
CASIS Headquarters Embodies an Alien Style to Suit its Function

By Amelia Roblin | Published 2013-01-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/casis-headquarters
References: [suckerpunchdaily](http://www.suckerpunchdaily.com/2013/01/14/casis-headquarters/)

The creative behind the CASIS Headquarters wished to develop a new language of architecture in order to better express the intention of the building's presence in Manhattan, New York. The goal was for the work of the [Center for the Advancement of Science in Space](https://www.trendhunter.com/trends/gilder-center) to become known to members of the public through an attempt to educate them on their findings and achievements.

Katie Stranix certainly did dream up a completely foreign-looking proposal that features a heavy-looking abstract mass of structure hovering above the urban plaza in a couple of places. The cladding is just as unfamiliar, appearing as a disintegrating skin of rough rectangular pixels that protrude from the various facades. The CASIS Headquarters houses [exhibition halls and displays](https://www.trendhunter.com/trends/hainan-science-museum) retired [NASA](https://www.trendhunter.com/trends/el-cosmico-project) equipment.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 88% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### Why This Trend Is Growing

- **Abstract Architecture:** There is a disruptive innovation opportunity to explore abstract architectural designs that challenge traditional notions of structure and form.
- **Pixelated Aesthetics:** The use of pixelated cladding offers a disruptive innovation opportunity to create visually striking facades that capture attention and intrigue.
- **Public Engagement Spaces:** Designing buildings as educational spaces for public engagement presents a disruptive innovation opportunity to foster scientific knowledge and appreciation.

### Industries Being Reshaped

- **Architecture:** The architecture industry can explore new design languages and materials to create visually unique and memorable structures.
- **Construction:** The construction industry can embrace the use of pixelated cladding techniques to offer clients distinct and visually captivating facades for their buildings.
- **Science Education:** The science education industry can incorporate design elements found in public engagement spaces to create immersive environments that enhance learning experiences.

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