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# Racing-Inspired Watches
The Casio G-Shock GA-120TR Tricolor Series is Bold and Contrasting

By Meghan Young | Published 2016-04-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/casio-gshock-ga120tr
References: [freshnessmag](http://www.freshnessmag.com/2016/04/01/casio-g-shock-ga-120tr-tricolor-series/) & [casio](http://www.casio.com)

The Casio G-Shock GA-120TR Tricolor Series may look very patriotic at first glance, but it was actually inspired by racing. Comprised of four different colorways including red, white, black and a multi-hued version, the collection is nevertheless all about specific features. Each watch boasts "a face that resembles the disc brakes of a motorcycle, along with analog hands meant to evoke gears in motion," writes Freshness Mag.

The bright coloring of the Casio G-Shock GA-120TR Tricolor Series makes it perfect for the spring and summer seasons. Making a big fashion statement, the designs are bold and contrasting -- which will make them stand out all the more. A person doesn't even have to be a fan of racing to appreciate them.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 36% | Activity: 67% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Racing-inspired Watches:** Opportunity for watch brands to create bold and contrasting designs inspired by racing, incorporating unique features like disc brakes and analog hands resembling gears in motion.
- **Bright-colored Watches:** Opportunity to capitalize on the popularity of bright colors, especially during spring and summer seasons, by creating fashion-forward timepieces that make a bold fashion statement.
- **Fashion-forward Accessories:** Opportunity for fashion brands to expand their product offerings by incorporating bold and contrasting designs inspired by racing into their accessories collection, appealing to a wider range of consumers.

### Who This Affects Most

- **Watch Industry:** Disruptive innovation opportunity for watch brands to create a new line of racing-inspired watches with unique design features that attract consumers looking for bold and distinctive timepieces.
- **Fashion Industry:** Disruptive innovation opportunity for fashion brands to incorporate racing-inspired designs into their accessories collection, appealing to consumers who seek fashion-forward and unique pieces.
- **Summer Fashion:** Opportunity for summer fashion brands to collaborate with watch brands to create bright-colored, racing-inspired timepieces that complement the seasonal trends and make a fashion statement.

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