# Rugged Urbanite Timepieces The Casio G-MS Has a Stylish and Durable Design By Michael Hemsworth | Published 2018-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casio-gms References: [coolest-gadgets](http://www.coolest-gadgets.com/20180628/casio-expands-gms-watch-collection/) The Casio G-MS watch lineup has been unveiled by the Japan-based brand as a new series of accessories that will provide wearers with the ability to maintain a stylish look without having to worry about functionality issues. Packing a tough design, the watches are designed with a resin band and a forged stainless steel bezel that makes them capable of being worn during workouts or adventures. The stylish design of the timepieces enables them to be suitable for discerning fashion-forward wearers without requiring them to sacrifice functionality over aesthetic. The Casio G-MS watch lineup is competitively priced starting at $150 and features examples that are integrated with enhanced shock resistance, 100 meter water resistance and a solar powered battery. Image Credit: Casio ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Rugged Timepieces:** With the increasing demand for durable and functional accessories, there is a growing opportunity for companies to innovate and create stylish and resilient timepieces to meet consumer needs. - **Sport Fashion:** Athleisure fashion trend is on the rise, therefore creating an opportunity for companies to integrate fitness functionalities in accessories like watches while maintaining a stylish design. - **Sustainable Design:** Offering solar-powered batteries in watches, like the Casio G-MS, can help meet the demand for environmentally conscious products and create a more sustainable future. ### Who This Affects Most - **Fashion:** Fashion industry professionals can create a line that blends function, style and durability for an increasingly popular athleisure market. - **Sporting Goods:** Companies that produce sporting goods can expand their product line to include timepieces designed for extreme ruggedness and built to withstand heavy usage. - **Consumer Electronics:** Incorporating solar powered batteries in electronic accessories can benefit consumer electronics companies by satisfying customers' needs for sustainability and energy efficiency. ## Related on Trend Hunter - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Structural Metal-Made Timepieces](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Rugged Parisian Timepieces](https://www.trendhunter.com/trends/casio-gshock-x-maison-kitsun.md) - [Rugged Everyday Watch Models](https://www.trendhunter.com/trends/gshock-analogdigital-ga010.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Metallic All-Analog Timepieces](https://www.trendhunter.com/trends/gshock-gsteel-gstb1000.md) - [Samurai Armor-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-mrg.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md)