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# Solar-Assisted GPS Watches
The Casio GB-800 is Part of the G-Squad Seriesat CES 2018

By Joey Haar | Published 2018-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/casio-gb800
References: [digitaltrends](https://www.digitaltrends.com/mobile/casio-unveils-g-shock-hybrid-smartwatches-at-ces-2018/?utm_source=feedly&utm_medium=webfeeds) & [gshock](http://www.gshock.com/)

Fitness watches are becoming all the more popular, but there's still room for improvement in their durability and ruggedness, and the [Casio](https://www.trendhunter.com/trends/g-shock-1) GB-800 is a new watch that hopes to fill that gap in the industry. The connected watch still tracks all the metrics that consumers have come to expect from their [fitness trackers](https://www.trendhunter.com/trends/aurafit-g12), but it also has perks like a [tough outer shell](https://www.trendhunter.com/trends/rugged-smartwatches) and solar-assisted powering to appease those who need their watches to stand up to the tests of time.

The Casio GB-800, which was released at CES 2018, is part of the company's new G-Squad series, itself a subset of the G-Shock brand. This means that the watch will pair with the 'G-Shock Connected' app to map out one's routes over the course of a day and graph calories burned as well.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 84% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Rugged Fitness Watches:** Disruptive innovation opportunity: Develop durable fitness watches with improved ruggedness and durability.
- **Solar-powered Wearables:** Disruptive innovation opportunity: Create wearable devices that utilize solar-assisted powering for prolonged battery life.
- **Connected Watch Ecosystems:** Disruptive innovation opportunity: Build comprehensive ecosystems that connect watches with fitness tracking apps to enhance user experience.

### Who This Affects Most

- **Wearable Technology:** Disruptive innovation opportunity: Introduce innovative features and designs in the wearable technology industry.
- **Fitness and Wellness:** Disruptive innovation opportunity: Develop fitness products that offer enhanced durability and reliability for consumers.
- **Mobile Applications:** Disruptive innovation opportunity: Create mobile apps that provide comprehensive tracking and analytics capabilities for fitness watches.

## Related on Trend Hunter

- [Solar-Powered Rugged Smartwatches](https://www.trendhunter.com/trends/instinct-3-tactical.md)
- [Rugged Outdoor-Ready Watches](https://www.trendhunter.com/trends/g-shock-1.md)
- [Advanced GPS Watches](https://www.trendhunter.com/trends/astron-gps-solar.md)
- [Surf-Ready Fitness Tracker Timepieces](https://www.trendhunter.com/trends/gshock-glide-gbx100s.md)
- [Fitness Tracking Smartwatch Tech](https://www.trendhunter.com/trends/powered-by-polar.md)
- [Pro-Grade GPS Timepieces](https://www.trendhunter.com/trends/gshock-rangeman-gprh1000.md)
- [Chunky Yellow Outdoor Watches](https://www.trendhunter.com/trends/casio-gshock-rangeman-gprh1000.md)
- [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md)
- [Off-Grid Adventurer Timepiece Models](https://www.trendhunter.com/trends/casio-pro-trek-prg340b3.md)