# Pretty Pink Timepieces The Casio G-Shock DW-6900 Watch is Infused With Style & Color By Jaime Neely | Published 2011-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casio-g-shock-dw References: [hypebeast](http://hypebeast.com/2011/06/casio-g-shock-dw-6900-new-releases/) & [casio](http://www.casio.com/) The classic [Casio](https://www.trendhunter.com/trends/barbie-and-casio) G-Shock DW-6900 watch that so many consumers have come to know and love is now available in some seasonally perky colorways. The highly functional and dependable watch is now available in a bubble gum pink, electric turquoise, jet black and stark white. The Casio G-Shock DW-6900 boasts its standard characteristics, including being fully waterproof, scratch-proof and shockproof. This watch is ideal for anyone with a [sporty or casual style](https://www.trendhunter.com/trends/gshock-models) who is looking to spice up their ensemble with a dose of summertime color! **Implications** - In today's society, it is very difficult for a company or business to replace particular products that have developed a favorable reputation among consumers. A business should instead focus on ways to enhance or upgrade the product so as to stand out from the other models or versions. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Colorful Watch:** The trend of offering timepieces in vibrant and eye-catching colors provides an opportunity for brands to attract fashion-forward consumers. - **Functional Timepieces:** The trend of creating watches that are waterproof, scratch-proof, and shockproof opens up avenues for innovation in the realm of durable accessories. - **Personalized Style:** The trend of offering watches in a variety of colors allows individuals to express their unique style and add a pop of color to their ensemble. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can capitalize on the colorful watch trend by offering a wide range of vibrant timepieces to cater to different personal styles. - **Sports Equipment:** The sports equipment industry can leverage the functional timepieces trend by developing watches that are specifically designed to withstand extreme conditions and physical activities. - **Personal Style Consulting:** The personal style consulting industry can seize the opportunity presented by the personalized style trend by helping individuals curate their wardrobe to incorporate bold and colorful accessories. ## Related on Trend Hunter - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Doll-Inspired Bright Timepieces](https://www.trendhunter.com/trends/barbie-and-casio.md) - [Sophisticated Timepiece Designs](https://www.trendhunter.com/trends/black-and-white-collection.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Chromatic Crystalline Timepieces](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch.md) - [Rugged Color-Accented Timepieces](https://www.trendhunter.com/trends/gshock-gab2100-multicolor-accents.md) - [Prismatic Classic Watch Collections](https://www.trendhunter.com/trends/gshock-rainbow-brick-wall.md) - [Summery Y2K Era Timepieces](https://www.trendhunter.com/trends/casio-babyg-bgd565.md) - [Pearlescent Neutral-Toned Watches](https://www.trendhunter.com/trends/casio-america.md)