# Slick Business Timepieces The Casio Edifice Collection is Branded as a Less Expensive Rolex By Tiana Reid | Published 2010-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casio-edifice References: [chipchick](http://www.chipchick.com/2010/08/edifice-black-label-collection.html) & [casio](http://www.casio.com/products/Timepiece/Edifice/) The [Casio](https://www.trendhunter.com/trends/casio-aq240e3a) Edifice collection is a line of six watches which are considered to match the [Rolex](https://www.trendhunter.com/trends/rolex-submariner-desk-clock) in class, but with a more affordable price tag. Specifically targeting business men in their twenties and thirties, the Casio Edifice fuses [analog and digital](https://www.trendhunter.com/trends/fullmetal-analog-watch) to create a beautiful sleek timepiece. Some of the features of this collection include Waveceptor Atomic Timekeeping, solar power, dual time, tachymeter, 100-meter water resistance, multi-layered dials and world time. **Implications** - If you find yourself knee-deep in the business world, why not rock a slick business timepiece like this one? However, those who don't find themselves in the business world are also free to love this amazing watch! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Business Watches:** The less expensive Casio Edifice collection is an opportunity for other watch brands to create more affordable business watches. - **Analog and Digital Fused Watches:** The Casio Edifice's fusion of analog and digital technology provides an opportunity for innovation in the watch industry. - **Multi-functional Watches:** The Casio Edifice's integration of different features such as Waveceptor Atomic Timekeeping and dual time presents an opportunity for the watch industry to incorporate more multi-functional features in their products. ### Sectors Adopting This - **Watch-making Industry:** The Casio Edifice's affordable price range may disrupt the watch-making industry to produce more affordable business watches. - **Technology Industry:** Casio Edifice's fusion of analog and digital technology opens up the opportunity for the technology industry to create innovative hybrid devices. - **Luxury and Fashion Industry:** The Casio Edifice's matching of the Rolex's class provides an opportunity for the luxury and fashion industry to emulate high-end products at more affordable price points. ## Related on Trend Hunter - [Vintage Retro Futurism Timepieces](https://www.trendhunter.com/trends/casio-aq240e3a.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Sleek Modern Timepiece Homage](https://www.trendhunter.com/trends/trn50.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Cast Iron-Inspired Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prw69-series.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Retro-Style Anniversary Watches](https://www.trendhunter.com/trends/sky-and-sea-series-watches.md) - [Gold-Tonal Ring Timepieces](https://www.trendhunter.com/trends/crw001g9jr.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md)