# Posh Cashmere Panties Sartoria Creates Luxurious Comfort for Your Tush at a Reasonable Price By Zoe Poulias | Published 2011-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cashmerepanties References: [etsy](http://www.etsy.com/listing/62105404/cashmere-undies) & [sartoria](http://www.sartoria.ca/underwear.html) Watch out cotton, you have some competition headed your way: Sartoria's cashmere panties are on the loose, and they are growing rapidly as the new go-to undies for those cold winter months. Sartoria, a company based out of Toronto, Canada, has come up with a genius idea to keep Canadians warm during the winter -- one pair of undies at a time. This new [cashmere/wool blend](https://www.trendhunter.com/trends/tech-cashmere-collection) is meant to add an extra comfort to your body, using one of the most luxurious fabrics available: cashmere. At $45 a pair, you can indulge in a soft, comfortable pair of undies that will help cushion your tush for even the harshest of winter climates. These [designer threads](https://www.trendhunter.com/trends/bloomers-intimates) are available in a [variety of colours and sizes](https://www.trendhunter.com/trends/hanky-panky), ranging from small to extra large, and a number of rise heights to suit your style needs. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Luxury Undergarment Market Surge:** The emergence of cashmere underwear into the market demonstrates an opportunity for businesses to create designer-grade undergarments that cater to both comfort and style. - **Cold-weather Clothing Revolution:** As Sartoria's cashmere panties grow in popularity, there is an opening for brands to innovate cold-weather clothing by incorporating comfortable, high-end fabrics to keep consumers warm during frigid temperatures. - **Sustainable Comfort Wear:** The cashmere panties trend highlights the potential for businesses to create eco-friendly comfort wear by using sustainable materials such as bamboo and recycled fabrics. ### Industries Being Reshaped - **Fashion:** The fashion industry can respond to the emerging trend by offering a wider range of cold-weather undergarments that cater to both luxury and practicality. - **Textile:** As cashmere gains popularity, there is a niche for textile companies to offer high-end fabrics suitable for both fashion and comfort clothing. - **Sustainability:** Sustainable clothing companies have the opportunity to incorporate comfortable materials into their designs, thereby, catering to both the need for comfort and ethical fashion. ## Related on Trend Hunter - [Elevated Luxury Tights](https://www.trendhunter.com/trends/elevated-luxury-tights.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Machine-Washable Cashmere Collections](https://www.trendhunter.com/trends/tech-cashmere-collection.md) - [Ornate Cashmere Knitwear](https://www.trendhunter.com/trends/embroidered-cashmere-sweater.md)