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# Subscription-Based ROI Codes
Cashfree Payments and NPCI Team Up to Launch 'AutoPay on QR'

By Kanesa D | Published 2023-09-12 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/cashfree-payments
References: [thepaypers](https://thepaypers.com/payments-general/cashfree-payments-and-npci-to-launch-autopay-on-qr--1264365) & [cashfree](https://www.cashfree.com/)

![Subscription-Based ROI Codes](https://cdn.trendhunterstatic.com/thumbs/515/cashfree-payments.jpeg)

Cashfree Payments has joined forces with the [National Payments Corporation of India](https://www.trendhunter.com/trends/toteai) (NPCI) to introduce an innovative service called AutoPay on QR. This service is expected to empower subscription-oriented companies to maximize their return on investment (ROI) from advertising expenditures. By utilizing AutoPay on QR, subscription-based businesses can seamlessly integrate their subscription QR codes across various marketing channels to maximize output.

One notable advantage of AutoPay on QR by Cashfree Payments is its ability to streamline the subscription process without requiring customers to download an application or undergo a website registration. This helps combat shopping cart abandonment and helps businesses convert website browsers into longtime customers.

Cashfree Payments is currently integrated with [Shopify](https://www.trendhunter.com/trends/postscript), Wix, PayPal, [Amazon](https://www.trendhunter.com/trends/amazon-india-1) Pay, Paytm, and Google Pay.

Image Credit: Cashfree Payments, The Paypers

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 12% | Activity: 24% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Seamless Integration of Subscription QR Codes:** Subscription-based businesses can seamlessly integrate their subscription QR codes across various marketing channels to maximize output.
- **Streamlining the Subscription Process:** AutoPay on QR streamlines the subscription process without requiring customers to download an application or undergo a website registration.
- **Reducing Shopping Cart Abandonment:** AutoPay on QR helps combat shopping cart abandonment and helps businesses convert website browsers into longtime customers.

### Where This Applies

- **Advertising and Marketing:** Subscription-based businesses integrating QR codes across marketing channels can improve advertising ROI.
- **E-commerce:** Streamlining the subscription process and reducing shopping cart abandonment can enhance the user experience and customer loyalty in the e-commerce industry.
- **Payment Systems:** AutoPay on QR by Cashfree Payments offers a convenient payment solution for businesses integrated with Shopify, Wix, PayPal, Amazon Pay, Paytm, and Google Pay.

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