# Rap Label Pop-Ups Cash Money Records & VFILES Joined to Offer Apparel from Hip-Hop's Biggest Names By Riley von Niessen | Published 2016-08-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cash-money-records References: [hypebeast](http://hypebeast.com/2016/8/cash-money-records-vfiles-pop-up-shop) & [cashmoney-records](http://www.cashmoney-records.com/) [Cash Money Records](https://www.trendhunter.com/trends/short-n-sweet-cafe), the American record label founded by Birdman -- which holds ties to artists like Nicki Minaj, Flo Rida, Juvenile, Lil Wayne and many more -- is set to host a pop-up shop at VFILES in New York within the city's SoHo district. The pop-up, which will open for one day only, will feature [exclusive apparel and accessories](https://www.trendhunter.com/trends/bravado-x-dmx) from many of the artists signed to Cash Money Records, making the offerings incredibly desirable among fans of some of the biggest names in hip-hop. The dollar sign logo from Cash Money Records marks the majority of pieces, however others honor VFILES and songs and albums from the artists as well. This includes t-shirts that commemorate the '400 Degreez' album from Juvenile, 'Guerrilla Warfare' from Hot Boys and songs like 'Tha Block Is Hot' from Lil Wayne. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Music Collaborations:** More collaboration between record labels and fashion retailers to merge music and fashion. - **Pop-up Shops:** The increasing use of pop-up shops for one-day only events in order to drive sales and create a sense of urgency among consumers. - **Artist Merchandise:** The trend for musicians to create and sell merchandise directly to their fans, providing a new revenue stream and strengthening the connection between artist and consumer. ### Where This Applies - **Fashion:** Fashion retailers partnering with record labels to sell exclusive artist merchandise, creating new revenue streams for both industries. - **Music:** Record labels using pop-up shops to showcase and sell exclusive merchandise, creating a buzz and engaging fans in new ways. - **Retail:** The increasing trend for pop-up shops and exclusive merchandise, changing the way retailers reach and engage with consumers, providing an opportunity for innovation and creativity. ## Related on Trend Hunter - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md)