# Cash for Old Electronics Gazelle Helps You Pad Your Wallet by Selling Your Junk By Rainer Takahashi | Published 2009-09-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cash-for-old-electronics-gazelle References: [money.cnn](http://money.cnn.com/2009/09/18/technology/iPod_electronics_trade_in_recycling_gazelle/index.htm?postversion=2009091804) & [gazelle](http://www.gazelle.com) You might think that with the speed at which electronics evolve these days, nobody would be crazy enough to give you cash for old (working or not) electronics, but [Gazelle](https://www.trendhunter.com/trends/gan).com does exactly that. Started by Israel Ganot and Rousseau Aurelien, Gazelle pays cash for old electronics--everything from laptops to [iPods](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) and mobile phones. Prices are determined by data sources like [eBay](https://www.trendhunter.com/trends/ebay-refurbished), and Gazelle profits by reselling these devices to secondary retailers, wholesalers and refurbishers. **Implications** - One factor deterring consumers from purchasing new technological products is that they feel their purchases will become obsolete within a very short time frame. Corporations looking to remedy this consumer mentality may consider offering purchasing incentives aside from the actual device itself. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Cash for Old Electronics:** Companies can start offering incentives to customers to sell their old electronics to prevent them from becoming obselete in the eyes of consumers. - **Secondary Retailers:** Secondary retailers, wholesalers and refurbishers can capitalize on the trend of buying old electronics and refurbishing them for resale. - **Data Driven Pricing:** Companies can leverage data sources like eBay to determine the pricing for old electronics and create marketplaces for their resale. ### Where This Applies - **E-commerce:** E-commerce businesses can capture the profitable opportunity by buying old electronics and reselling them through a platform. - **Environmental Sustainability:** Companies can contribute towards environmental sustainability by providing a convenient and profitable way to recycle and repurpose electronics. - **Technology Retailing:** Companies in the technology retailing space can leverage this trend by offering buybacks, trade-ins or similar incentives that create demand for the returned devices. ## Related on Trend Hunter - [Streamlined Used Tech Retailers](https://www.trendhunter.com/trends/its-worth-more.md) - [Retail E-Waste Collectors](https://www.trendhunter.com/trends/e-waste-collection.md) - [E-Waste Take-Back Boxes](https://www.trendhunter.com/trends/tech-take-back-box.md) - [Second Hand Gaming Retailers](https://www.trendhunter.com/trends/second-hand.md) - [Electronic Waste Reducing Startups](https://www.trendhunter.com/trends/apkudo.md) - [Business Device Marketplaces](https://www.trendhunter.com/trends/eze.md) - [Digital Refurbished Marketplaces](https://www.trendhunter.com/trends/backmarket.md) - [European Refurbished Tech Retailers](https://www.trendhunter.com/trends/refurbed.md) - [Budget-Conscious Tech Platforms](https://www.trendhunter.com/trends/openboxca.md)