# Financial Brand Streetwear Lines Cash by Cash App Can Be Accessed by Customers at 25% Off By Laura McQuarrie | Published 2020-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cash-by-cash-app References: [designtaxi](https://designtaxi.com/news/412538/Cash-App-Cashes-In-On-Fashion-With-Its-New-Cash-by-Cash-App-Streetwear-Line/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [shopsh.app](https://shop.cash.app/) Cash by Cash App is a new [streetwear line](https://www.trendhunter.com/trends/corteiz-7) from one of the fastest growing financial brands in the world. In the apparel collection, there are [t-shirts, sweatshirts, sweatpants, accessories](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection) and more that are boldly splashed with neon colors and patterns. The stylish streetwear pieces range in price from $20 to $200 and customers who choose to pay with Cash App can claim a 25% discount for their purchase. In 2021, there will be more new styles dropped as part of the Cash by Cash App collection. This year, many non-fashion brands have released their own apparel lines for the first time, offering new ways to engage consumers at a time when they're looking for comfortable ways to show off their unique sense of style. Image Credit: Cash App ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Non-fashion Brand Apparel Lines:** This trend represents an opportunity for non-fashion brands to expand their market reach by offering apparel lines that resonate with consumers. - **Streetwear Fashion Collaboration:** Collaborations between financial brands and streetwear fashion can create disruptive innovation opportunities for both industries by combining finance and style. - **Promotional Discounts for Mobile Payments:** Offering exclusive discounts for customers who choose to pay with mobile payment apps can drive adoption and usage, while also fostering customer loyalty and engagement. ### Who This Affects Most - **Finance:** The finance industry can explore the creation of apparel lines as a way to diversify revenue streams and create new brand touchpoints. - **Fashion:** The fashion industry can explore collaborations with non-fashion brands, such as financial brands, to create unique and unexpected streetwear collections. - **Mobile Payments:** The mobile payments industry can leverage promotional discounts to incentivize users to adopt and actively use their payment apps, driving growth and user engagement. ## Related on Trend Hunter - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md)