# Abstract Academic Lookbooks The Casely-Hayford S/S 2012 Collection is Dapper and Distinguished By Jana Pijak | Published 2012-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casely-hayford-s-s-2012 References: [dazeddigital](http://www.dazeddigital.com/fashion/article/12263/1/casely-hayford-ss12) & [slamxhype](http://slamxhype.com/fashion/casely-hayford-2012-springsummer/) The Casely-Hayford S/S 2012 lookbook is elegant and quirky with sophisticated styles that have a distinctive [preppy flair](https://www.trendhunter.com/trends/beams-plus-2). This stunning menswear collection is showcased in a gentleman-approved photo series that successfully fuses [classic British menswear](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers) with modern sportswear styles. Suited looks are juxtaposed against casual staples, making for an academic-inspired editorial that pushes fashion boundaries. The Casely-Hayford S/S 2012 lookbook is shot in multiple interiors that showcase an aristocratic aesthetic of excess, luxury and status. This backdrop successfully complements elegant pieces. A multitude of [structured coats](https://www.trendhunter.com/trends/studio-nicholson-fw25), boldly hued shirts and suited sets make up the crisp collection that merges bold color prints and hues with timeless textures. Designer Charlie Casely-Hayford explores texture and eccentric patterning as inspiration for the advertorial shoot that does not only sell clothing but a way of life. Image Credit: Casely-Hayford ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Academic-inspired Menswear:** Opportunity for designers to merge classic British menswear with modern sportswear and create a distinctive preppy flair. - **Texture and Pattern Exploration:** Innovative ideas for designers to experiment with patterns and textures to add eccentricity to their collections. - **Aristocratic Aesthetic:** A chance for fashion companies to create an editorial campaign that showcases an aristocratic aesthetic of excess, luxury and status. ### Sectors Adopting This - **Fashion:** Opportunity for the fashion industry to create a blend of classic British menswear with modern sportswear styles. - **Textile:** Innovative textile designs and patterns can be created by exploring eccentric patterning inspired by the Casely-Hayford lookbook. - **Luxury Goods:** A chance for luxury companies to promote the aristocratic aesthetic of excess, luxury and status in their products and campaigns. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md)