# Cartoony In-Store Branding This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun By Rebecca Byers | Published 2015-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/case-stacker-display References: [coroflot](http://www.coroflot.com/Ricky_Cordero/Rex-Goliath-Case-Stacker) & [coroflot](http://www.coroflot.com/Ricky_Cordero/portfolio) This in-store case stacker display for Rex Goliath Wines by New Jersey-based graphic designer Ricky Cordero is a fun and dynamic way to grab attention in a [retail environment](https://www.trendhunter.com/trends/enofilo). Playing on the wine brand's image of being bold and playful, the display is designed to resemble a freak show stage on which brand mascot Rex Goliath is paraded. Rex Goliath was a 47-pound rooster that inspired the brand's namesake and signature larger than life flavor. The case stacker display holds plenty of stock while remaining low cost and high impact. This over-the-top retail display goes a long way in terms of fending off the competition by providing lots for passersby to ogle at, including a [full red and white selection](https://www.trendhunter.com/trends/the-collective-good-wine-range). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive In-store Experiences:** Creating interactive displays and experiences in retail environments can engage customers and capture their attention. - **Branded Mascots:** Using mascots as part of brand marketing can create a unique and memorable experience for customers. - **Cost-effective Retail Displays:** Developing low-cost yet visually impactful retail displays can help businesses stand out and attract customers. ### Sectors Adopting This - **Retail:** The retail industry can leverage interactive in-store experiences and branded mascots to enhance the shopping experience and boost sales. - **Marketing and Advertising:** Marketing and advertising professionals can explore the use of branded mascots and cost-effective retail displays to create memorable campaigns and deliver impactful messages. - **Design and Graphics:** In the field of design and graphics, there is an opportunity to develop innovative and visually striking retail displays that capture consumer attention and drive sales. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md)