# Weekday-Themed Beer Packs Coors Light Created a Literal "Case of the Mondays" for Football Fans By Laura McQuarrie | Published 2025-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/case-of-the-mondays References: [businesswire](https://www.businesswire.com/news/home/20250115562251/en/Coors-Light%C2%AE-Turns-Its-Case-of-the-Mondays-Into-Limited-Edition-Packaging-for-the-Big-Game) & [CoorsLight](http://CoorsLight.com/Mondays)  After the excitement of the Super Bowl fades, football fans are left dreading a long wait before the next season begins, and [Coors Light](https://www.trendhunter.com/trends/coors-light-coors-light) launched a limited-edition Mondays Light pack to reach beer drinkers on North America with a "Case of the Mondays." According to a survey conducted by [Talker Research](https://www.trendhunter.com/trends/butterzero), 60% of Americans and Canadians admit they're likely to have a Case of the Mondays after the Big Game, and Coors Light is turning a day of letdown into a literal case of beer. Ahead of announcing the Mondays Light 12-packs, Coors Light released a series of ads on Monday the 13th, spelling "refreshment" as "refershment" to play up the essence the start of the week is known for. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 80% | Activity: 86% | Freshness: 34% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Weekday-centric Branding:** Targeting specific days of the week for product launches creates a memorable and relatable consumer experience. - **Humor-driven Marketing:** Using humor in advertising, such as playful misspellings, captures attention and resonates with consumers seeking lighthearted engagement. - **Seasonal Consumer Engagement:** Capitalizing on post-event sentiments allows brands to engage with consumers during less conventional times, maintaining interest and loyalty. ### Sectors Adopting This - **Alcohol and Beverage:** Brands are innovating with themed packaging and marketing strategies to refresh consumer interest and differentiate in a competitive market. - **Advertising and Marketing:** This industry is evolving with creative and context-specific campaigns that utilize cultural moments to deepen brand affinity. - **Consumer Packaged Goods:** There's an opportunity to rethink product release timing and theme to align with consumer emotions and cultural events. ## Related on Trend Hunter - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Weekday Drink Deals](https://www.trendhunter.com/trends/summer-deal.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md)