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# Sportswear-Branded Smartphone Cases
adidas Originals Launched a New Case Collection for iPhone 11

By Grace Mahas | Published 2019-11-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/case-collection
References: [adidascases](http://www.adidascases.com) & [adidascases](http://www.adidascases.com)

adidas Originals recently unveiled its new iPhone 11 case collection for Fall/Winter 2019. The new fashion-forward collection boasts revamped cases from various popular lines including Samba and [Samba Rose](https://www.trendhunter.com/trends/1000-back), Bodega, [Ultrasuede](https://www.trendhunter.com/trends/2024-new-year-spot-collection), Camo, [Trefoil Clear](https://www.trendhunter.com/trends/adidas-originals-pet-collection), Shibori, and Adicolor.

adidas Orginal's newest case collection boasts a unique and eye-catching aesthetic with the iconic adidas logo. The Samba and Samba Rose, 3-Sripes Camo, and Ultrasuede cases feature the brand's renowned triple stripes paying homage to adidas Originals' roots. In addition, the Bodega line offers customers vibrant and retro-inspired cases with playful graphics and bold colors. The Trefoil Clear and Adicolor cases, on the other hand, boasts a minimal aesthetic in monochromatic colors while the Shibori case features a luxury vibe with gold details.

The new collection ranges from $24.95 to $44.95 USD.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 65% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fashion-forward Smartphone Cases:** The new adidas Originals case collection embraces a unique and eye-catching aesthetic, merging sportswear and technology.
- **Retro-inspired Graphics and Bold Colors:** The Bodega line offers customers vibrant and playful smartphone cases that pay homage to adidas Originals' heritage.
- **Minimalist and Luxury Designs:** The Trefoil Clear, Adicolor, and Shibori cases cater to customers seeking smartphone cases with a minimal and luxurious appeal.

### Industries Being Reshaped

- **Sportswear:** Sportswear companies can seize the opportunity to expand their product line by venturing into smartphone accessories, capitalizing on their brand recognition and existing customer base.
- **Fashion Retail:** Fashion retailers can collaborate with sportswear brands to create exclusive smartphone case collections, offering customers trendy and stylish accessories.
- **Technology:** Tech companies can partner with sportswear brands to develop innovative smartphone case designs that merge fashion and functionality, bringing a new level of personalization to the tech industry.

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