# 80s Film-Themed Fashion Casablanca's Summer 2022 Campaign Draws Inspiration from 'Pretty Woman' By Kanesa D | Published 2022-05-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/casablanca-1 References: [hypebae](https://hypebae.com/2022/5/casablana-spring-summer-lookbook-charaf-tajer) & [casablancaparis](https://casablancaparis.com/) [Casablanca’s](https://www.trendhunter.com/trends/contemporary-luxury) Summer 2022 campaign channels the [vintage Hollywood glamour](https://www.trendhunter.com/trends/alessandro-micheles) of the 80s through a ‘Pretty Woman’-inspired photoshoot. Casablanca’s new collection aims to honor “friendship, intimate journeys, and exploration.” The campaign features accessories from Casablanca’s ‘Printemps-été 2022’ collection, including ‘Wave’ handbags, computer cases, and sunglasses. The ‘Masao San’ collection fuses innovative tailoring techniques with workwear, creating a sense of movement within the garments. The ‘Monogram Wave Bag’ in black leather utilizes bamboo for the top handle and features a gold Casablanca logo on the front. Hand-painted designs and sheer fabrics accompany pastel colors and silks. Co-ords like blazers and matching pants are some of the options for womenswear, while menswear offers printed t-shirts and hoodies with Casablanca branding printed across them. The Casablanca Summer 2022 ‘Masao San’ collection is available on the fashion brand’s website. Image Credit: Casablanca ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 98% | Activity: 81% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Hollywood Fashion:** Fashion brands can explore vintage Hollywood-inspired collections for fashion-forward consumers looking for retro yet contemporary styles. - **Innovative Tailoring Techniques:** Incorporating innovative techniques in tailoring can create unique and eye-catching designs for both men's and women's wear, offering an opportunity for fashion brands to stand out in the crowded market. - **Matched Sets and Co-ords:** The popularity of matched sets and coordinated looks offers fashion brands a chance to create signature looks and collections with a strong statement aesthetic. ### Sectors Adopting This - **Fashion:** Fashion brands can draw inspiration from 80s Hollywood looks to create unique and stylish collections, capitalizing on the trend's increasing popularity. - **Accessories:** As bold statement accessories become more popular, brands that create accessories featuring innovative details can grab attention and make a mark in the competitive market. - **Luxury Fashion:** Luxury fashion brands can cater to the growing appetite for retro yet modern styles by using premium materials and bold, eye-catching designs in their collections. ## Related on Trend Hunter - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)