# Wine-Filled Writing Tools Winery Casa Mariol Attracts Business Partners with Intoxicating Pens By Meghan Young | Published 2013-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/casa-mariol References: [psfk](http://www.psfk.com/2013/03/vineyard-wine-pen.html) & [casamariol.pl](http://www.casamariol.pl/) Casa Mariol, a family owned winery based in Poland, has taken a unique route to attract new business. Similar to the [African Health Placement campaign](http://www.trendhunter.com/trends/africa-health-placements-campaign) that specifically addressed foreign doctors via a radio that could only be listened to through a stethoscope, Casa Mariol sent out pens filled with their best Cabernet Sauvignon instead of ink to show companies how perfect their fine wine would be as a business gift. Of course, Casa Mariol's wine was tweaked to reach a consistency that was visible on paper. Therefore, prospective business partners were encouraged to fill out the accompanying order form rather than cracking the pen open and taking a swig. At once innovative and useful, the Casa Mariol [wine pens](https://www.trendhunter.com/trends/sheaffer-coffee-edition) were perfectly tailored to grab people's attention. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unique Advertising Strategies:** Casa Mariol's wine-filled pens showcase a creative and attention-grabbing way to promote their business. - **Product Customization:** The customized wine pens offer a unique and personalized gift option for businesses. - **Multi-functional Promotional Items:** The wine pens serve as both writing tools and a sample of Casa Mariol's fine wine, combining utility with branding. ### Industries Being Reshaped - **Wine and Spirits:** The wine industry can explore new ways to promote their products through innovative advertising techniques, such as using wine-filled pens. - **Promotional Products:** The promotional products industry can capitalize on the trend of customizable and multi-functional items, like Casa Mariol's wine pens, to offer unique and memorable options for businesses. - **Gift and Corporate Services:** Companies in the gift and corporate services industry can consider incorporating customized wine pens, like Casa Mariol's, into their offerings as distinctive business gifts. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md)