# Rich Rhubarb Apéritifs Casa Komos Brands Group (CKBG) Debuts a Rhubarb-Flavored Apéritif By Kanesa D | Published 2023-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/casa-komos-brands-group References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/08/ckbg-debuts-rhubarb-aperitif/) & [ckbg](https://ckbg.com/)  [Casa Komos Brands Group](https://www.trendhunter.com/trends/doladira-aperitivo) (CKBG) has introduced Doladira, an apéritif crafted from rhubarb that aims to revolutionize the [aperitivo category](https://www.trendhunter.com/trends/italicus-and-savoia). Doladira derives its name from the fusion of "Dolomites" and "enrosadira" – an optical phenomenon known as alpenglow, which casts a delicate pink glow on the alpine summits during sunrise or sunset. The creative process of Doladira involved a multi-year collaboration between Meredith Erickson and CKBG co-founder Richard Betts. With its distinctively herbaceous profile and velvety texture, Doladira stands as a unique offering. The captivating hue of the liquid is derived solely from the natural pigments of rhubarb and black carrot, and it is best enjoyed in a [Spritz, Negroni, or on the rocks](https://www.trendhunter.com/trends/vermouth-spritz). “I created Doladira to have the drink I always wanted but could never find,” said Erickson. “An aperitivo with real ingredients, less sugar, and a perfect balance of bitterness, acidity, herbaceousness, and salinity. Image Credit: CKBG ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 29% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Herbaceous Apéritifs:** Casa Komos Brands Group introduces Doladira, a rhubarb-flavored apéritif that aims to revolutionize the aperitivo category with its distinctively herbaceous profile and natural pigments. - **Natural Ingredients:** Doladira is crafted from real ingredients with less sugar, providing a disruptive opportunity in the aperitivo market for those seeking a more natural and balanced option. - **Captivating Hue:** The captivating hue of Doladira, derived solely from the natural pigments of rhubarb and black carrot, offers a visually striking choice for consumers looking for unique and appealing beverages. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing industry can explore the use of herbaceous flavors and natural pigments in apéritifs to create innovative and visually appealing products. - **Alcohol and Spirits:** The alcohol and spirits industry can leverage Doladira's focus on real ingredients, balanced flavors, and unique hue to create disruptive innovations in the apéritivo category. - **Hospitality:** The hospitality industry can integrate Doladira's distinctive rhubarb-flavored apéritif into its beverage offerings to cater to consumers seeking natural, herbaceous, and visually appealing alcoholic options. ## Related on Trend Hunter - [Italian Aperitivo Launches](https://www.trendhunter.com/trends/doladira-aperitivo.md) - [Non-Alcoholic Rhubarb Aperitifs](https://www.trendhunter.com/trends/mother-root-rhubarb.md) - [Lively Aperitif Spirits](https://www.trendhunter.com/trends/dolin-bitter-de-chambry.md) - [English Botanical Aperitifs](https://www.trendhunter.com/trends/english-rose-aperitif.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md)