# Low-Cal Tequila Seltzers Lance Collins Announces the Launch of a New RTD Cocktail Line, Casa Azul By Niko Pajkovic | Published 2022-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/casa-azul References: [bevnet](https://www.bevnet.com/spirits/2022/lance-collins-mike-repole-reunite-to-launch-rtd-tequila-cocktail-casa-azul) & [casaazulspirits](https://casaazulspirits.com/pages/faqs)  [Lance](https://www.trendhunter.com/trends/spicy-pimento-cheese-crackers) Collins, the beverage mogul behind brands such as NOS, Fuze, and [Core](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar), has announced the launch of his newest tequila soda label, '[Casa Azul](https://www.trendhunter.com/trends/casa-azul1).' The new line offers consumers a tequila-based canned cocktail with a low-calorie count and a sweet but refreshing flavor profile. The new ready-to-drink cocktail comes in a 12-ounce baby blue can, which intends to evoke the natural and refreshing quality of the beverage. Casa Azul is being released in four flavor variations, all of which will feature a blend of premium tequila, sparkling water, agave nectar, and natural flavors. “We’re reaching both hard seltzer drinkers looking for a premium offering and canned cocktail drinkers looking for ease and convenience,” said Collins in a recent statement. “People want real spirits and quality ingredients, but also something that’s easy to drink anytime and anywhere.” Image Credit: Casa Azul ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tequila-based RTD Cocktails:** The trend of ready-to-drink tequila cocktails with low-caloric content is disrupting the cocktail industry and appealing to health-conscious millennials. - **Low-calorie Alcoholic Beverages:** The trend of low-cal, low-sugar alcoholic beverages is creating disruption in the alcoholic beverage market and presenting opportunities for health-focused brands. - **Convenience-based Alcoholic Beverages:** The trend of easy to consume, pre-made alcoholic beverages is disrupting traditional liquor sales and providing new opportunities for convenience stores and smaller retailers. ### Industries Being Reshaped - **Beverages:** Low-calorie, pre-made cocktails have disrupted the traditional beverage industry and standout quality ingredients with convenience are a crucial development opportunity for the industry. - **Alcohol:** The trend of low-calorie alcoholic beverages is disrupting the liquor industry and creating opportunities for brands to innovate with ingredients to meet the needs of health-conscious consumers. - **Retail:** Sales of pre-made, convenience-based alcoholic beverages have disrupted retail spaces and created opportunities for smaller retailers to carry these on-the-go beverages. ## Related on Trend Hunter - [Authentic RTD Tequila Sodas](https://www.trendhunter.com/trends/rey-azul.md) - [Canned Tequila Expansions](https://www.trendhunter.com/trends/casa-azul1.md) - [Low-Sugar Tequila Seltzers](https://www.trendhunter.com/trends/tequila-zarpado.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [RTD Tequila Sodas](https://www.trendhunter.com/trends/johnny-tejas.md) - [Paloma-Style Tequila Sodas](https://www.trendhunter.com/trends/casa-azul-grapefruit-tequila-soda.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md)