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# Country Chic Menswear Styles
The Carven Men S/S 2013 Collection is Casual Yet Chic

By Tana Makmanee | Published 2013-05-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/carven-men-ss-2013
References: [trendland](http://trendland.com/carven-men-ss-2013/) & [carven](http://carven.com/cms/collection/summer-2013)

There's a certain comfort and easy-going quality about living in the countryside, and this Carven Men S/S 2013 collection is able to translate that lovely outdoor quality into their clothing.

With the increasing amount of [menswear styles emerging on the scene](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), it is becoming increasingly difficult for a collection to stand out from the rest. This Carven Men S/S 2013 line however, showcases [classic country styles](https://www.trendhunter.com/trends/west-coast-ivy-collection) paired with simple colors and bold patterns that are sure to attract any fashion-forward male looking to add some chic ensembles to their wardrobe. The collection features classic button-down shirts, [tailored jackets](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), plaid designs and a variety of shorts and sweaters.

The contrast between the countryside styling and elegantly tailored ensembles serves to make this collection modern and appealing.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 50% | Activity: 26% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Country-style Menswear:** Incorporating the relaxed yet chic aesthetic of rural living into men's fashion is a unique opportunity for designers to create a new trend.
- **Bold Patterned Shirts:** Integrating bold patterns into classic button-down shirts can add a fresh, edgy twist to standard menswear designs.
- **Tailored Outdoor Wear:** Creating tailored jackets and sweaters with rugged, durable materials can bring a touch of sophistication to traditional outdoor apparel.

### Where This Applies

- **Fashion:** The fashion industry can capitalize on the rising popularity of country-styled menswear to appeal to consumers looking for unique, high-quality garments.
- **Retail:** Retailers can showcase country-chic menswear collections as an opportunity to attract fashion-forward male customers and generate new revenue streams.
- **Textiles:** Innovating new materials that bring a touch of sophistication to traditionally casual outdoor wear can give textile companies a competitive edge in the menswear market.

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