# Dark Forest Menswear Ads The Carven Fall/Winter 2013 Campaign Features Model Lukas Badnjar By Tana Makmanee | Published 2013-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carven-fallwinter-2013 References: [trendland](http://trendland.com/carven-fallwinter-2013-campaign/) & [carven](http://carven.com/cms/en) Creating a [fashion advertisement](https://www.trendhunter.com/trends/alessandro-micheles) that can showcase the pieces of clothing in a bold and impressive manner is not the easiest of tasks, but this Carven Fall/Winter 2013 campaign creatively utilizes a stark forest backdrop to put a striking emphasis on its [menswear clothes](https://www.trendhunter.com/trends/luxury-menswear-campaign). With this Fall/Winter 2013 collection seemingly pointing to a more edgy and dark theme, what better way to showcase that brooding feeling than by showcasing their models against a dark, forest background? The Carven Fall/Winter 2013 campaign is going back to nature to contrast its [beautifully tailored ensembles](https://www.trendhunter.com/trends/nn07) with a more rustic and earthy background. Showcasing model Lukas Badnjar and shot by photographer Viviane Sassen, this Carven Fall/Winter 2013 campaign is sure to have fashionistas craving to see more of this stunning collection. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dark Forest Advertising:** Opportunities for fashion brands to utilize unconventional natural environments in their advertising campaigns. - **Edgy Menswear:** Trend towards a darker, edgier theme for menswear fashion collections. - **Nature as Contrast:** Utilizing earthy and rustic natural backgrounds as a contrast for showcasing high-end fashion collections. ### Where This Applies - **Fashion:** Opportunities for fashion brands to incorporate unconventional natural elements into their advertising and marketing campaigns. - **Photography:** Demand for photographers capable of incorporating natural elements into their fashion photography. - **Outdoor Recreation:** Interest in outdoor recreation and exploration leading to a unique opportunity for fashion brands to market high-end clothing in natural environments. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)