# Personalized House Tours The Carvalho Hosken Real Estate Firm Uses Social Media to Drive Sales By Sarah Nazim | Published 2012-07-06 | Updated 2012-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carvalho-hosken References: [carvalhohosken.br](http://www.carvalhohosken.com.br/site/) & [brandflakesforbreakfast](http://www.brandflakesforbreakfast.com/2012/06/customized-house-tour.html) The Carvalho Hosken real estate firm has devised a creative way to create a [personalized experience for home buyers](https://www.trendhunter.com/trends/new-beginnings). By incorporating social media into their strategy, they were able to create a positive atmosphere that yielded in sales growth. What the company decided to do was have potential home buyers sign into an app on [Facebook](https://www.trendhunter.com/trends/facebook1), which allowed the firm access to their photos and videos. Prior to the guests arrival at the model home, the firm had set up [digital displays](https://www.trendhunter.com/trends/hays-travel) that had pictures of the visiting family up on the walls and videos playing on the TV. A rather unexpected surprise, but nonetheless, it gave the consumers a warm and welcoming feeling, as if they were in their own home. The Carvalho Hosken real estate firm in Brazil demonstrates one of the many possibilities of leveraging social media. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Personalized House Tours:** Using social media to create a customized experience for home buyers. - **Incorporating Digital Displays:** Utilizing digital displays to enhance the home buying experience. - **Social Media in Real Estate:** Using social media platforms to drive sales in the real estate industry. ### Industries Being Reshaped - **Real Estate:** Opportunity for real estate firms to leverage social media and digital displays for personalized tours. - **Marketing and Advertising:** Incorporating social media strategies to create a unique and engaging customer experience. - **Technology:** Developing innovative digital display solutions for enhanced home tours. ## Related on Trend Hunter - [Unique Home Showcases](https://www.trendhunter.com/trends/placeof.md) - [Informational Real Estate Apps](https://www.trendhunter.com/trends/the-oyssey-app.md) - [Whimsical Home Tours](https://www.trendhunter.com/trends/the-pillsbury-doughboy.md) - [Real Estate Commentary](https://www.trendhunter.com/trends/roast-realty.md) - [Hyper-Personalized Homepages](https://www.trendhunter.com/trends/personalized-homepage.md) - [Real Estate Marketing](https://www.trendhunter.com/trends/roya-ai.md) - [AR-Powered Home Renovations](https://www.trendhunter.com/trends/houzz-pro.md) - [Real Estate Co-Investor Apps](https://www.trendhunter.com/trends/coproperly.md) - [AI-Powered Property Listing Tools](https://www.trendhunter.com/trends/property-listing.md)