# Personified Car Parts Chevrolet Repairshop Ads By Ayman | Published 2008-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cartoonish-chevrolet-repairshops References: [adsoftheworld](http://adsoftheworld.com/media/print/chevrolet_shock_absorber?size=_original) This totally fun **[Chevrolet](https://www.trendhunter.com/trends/chevrolet-bolt-campaign)** Colombia campaign promotes their repair shops with [cartoonish, mischievous ads](https://www.trendhunter.com/trends/six-flags) encouraging you to take care of your car and maintain its parts. My favorite is a poor cat shrieking into the speakers while being manhandled by the brakes with a caption reading, "Don't wait for your brakes to shriek to change them". Oh, the memories of the neighbour's cat! Another one shows a kidney getting the WWF treatment from a shock absorber with the advice, "Don't wait for your kidney to tell you to change the shock absorber." Finally, an old-fashioned coin purse takes a beating with a stick from a spark plug, suggesting not to, "Wait for your pocket to tell you to change your spark plug." I like the ads, sure they are childish, but even grown-ups can enjoy a bit of silly fun in ads each now and then. The campaign was created by [Sancho BBDO](http://www.sanchobbdo.com.co), Bogota, Colombia. Take a look at another [clever Chevrolet repairshop campaign](https://www.trendhunter.com/trends/scenic-suv): ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 60% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cartoonish Advertisements:** Opportunity for businesses to create fun and creative ads that resonate with consumers. - **Personification Marketing:** Potential for brands to use personification of objects to create memorable and relatable campaigns. - **Maintenance Awareness:** Chance for businesses to educate consumers about the importance of regular maintenance and repairs. ### Industries Being Reshaped - **Automotive Repair:** Disruptive innovation opportunity to develop repair shops with a focus on fun and engaging customer experiences. - **Advertising and Marketing:** Opportunity for creative agencies to incorporate personification marketing techniques in campaigns to captivate audiences. - **Automotive Parts Manufacturing:** Potential for manufacturers to highlight the importance of regular part replacement through interactive and relatable advertising. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)