# Expressive Coffee Cups Gawatt Cartoon Coffee Cups Feature Interchangeable Cups and Sleeves By Laura McQuarrie | Published 2014-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cartoon-coffee-cup References: [thedieline](http://www.thedieline.com/blog/2014/7/28/take-away-coffee-cup) & [facebook](https://www.facebook.com/gawattcoffee) The [cartoon coffee cups](https://www.trendhunter.com/trends/hello-kitty-2) designed for Gawatt by Backbone Branding are a fun way to show how you're feeling when you order your coffee—perhaps you're elated, or still grumpy right up until you've had that first sip of coffee. The Gawatt Take Away cup is designed with multiple faces on it, which can be slipped into a mask-like sleeve to show off one particular emotion at a time. There are several different sleeves to choose from, including different designs in red, yellow and blue that can be interchanged with the different types of coffee cups. As well as being a [fun means of expression](https://www.trendhunter.com/trends/gptea-set), the cups can also be reused time and time again, serving as [souvenir cups](https://www.trendhunter.com/trends/starbucks-x-mofusand) for Gawatt that will make customers want to collect all of their favorites. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Emotive Coffee Cups:** Coffee cups that showcase human emotions and sentiments through the use of interchangeable sleeves and cups. - **Reusable Coffee Cups:** Coffee cups designed to be reused and celebrated with a variety of interchangeable designs and sleeves. - **Expressive Packaging:** The creation of packaging that is both functional and expressive, able to promote emotional connections and loyalty from brand consumers. ### Where This Applies - **Food and Beverage:** For coffee shops, cafes and restaurants looking to differentiate themselves and increase customer loyalty through their takeaway coffee cups and packaging. - **Retail and Merchandising:** For souvenir shops and merchandise companies looking to create unique and reusable products that customers will want to collect and keep. - **Marketing and Advertising:** For companies and agencies looking to develop experiential marketing campaigns centered around innovative and expressive packaging and promotional items. ## Related on Trend Hunter - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Iconic Cartoon Drinkware](https://www.trendhunter.com/trends/starbucks-and-peanuts.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Motivational Takeaway Cups](https://www.trendhunter.com/trends/national-coffee-day-cups.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Anime-Themed Coffee Carriers](https://www.trendhunter.com/trends/mug-tumblers.md)