# Clothing Size-Inspired Dairy Branding The SML Milk Cartons of Milk Packaging is Textured By Michael Hemsworth | Published 2017-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cartons-of-milk References: [thedieline](http://www.thedieline.com/blog/2017/3/21/this-milk-concept-was-actually-inspired-by-standard-clothing-sizes) & [pgr.by](http://pgr.by/) Dairy products remain a staple for millions of households around the world, so the SML Milk cartons of milk are intended to offer a different kind of branding that goes beyond the norm. Adopting a clothing size label aesthetic, the SML Milk cartons utilize the letters S, M and L as they are used in the clothing industry to indicate small, medium and large, respectively. This pertains to the fat content to make it easier to pick up a carton that has more fat content or less, depending on needs or preferences. The SML Milk cartons of milk are the [conceptual design work](https://www.trendhunter.com/trends/thoughtful-packaging) of the Public Group design studio and also feature a texturized aesthetic that makes them easier to hold and more interesting to experience. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clothing Size-inspired Dairy Branding:** Brands can adopt clothing size label aesthetics to make their packaging more unique and user-friendly. - **Texturized Packaging:** Other industries could incorporate a texturized aesthetic onto their products' packaging, creating a more tactile and memorable experience for consumers. - **Fat Content Labeling:** Brands can use labeling strategies that make it easier for consumers to identify and select products that fit their dietary needs or preferences. ### Who This Affects Most - **Dairy Industry:** The dairy industry can experiment with unique and unconventional branding strategies to differentiate themselves in a crowded market and appeal to a wider range of consumers. - **Packaging Industry:** The packaging industry could introduce more texturized packaging to enhance the overall consumer experience and create a stronger brand image. - **Food and Beverage Industry:** Incorporating clear and descriptive labeling for nutritional information allows for consumers to make smarter choices tailored to their dietary preferences or restrictions. ## Related on Trend Hunter - [Large Format Flavored Milks](https://www.trendhunter.com/trends/mller-frijj-cartons.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md) - [Portable Portion Milk Products](https://www.trendhunter.com/trends/onthego-milk.md)