# Paper Carton Cosmetic Packaging The 'Carton + Pump' Helps Reduce Unnecessary Waste By Michael Hemsworth | Published 2021-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/carton-pump References: [yankodesign](https://www.yankodesign.com/2021/04/01/nendo-unveils-a-paper-carton-soap-holder-reusable-soap-pump-to-reduce-plastic-waste/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [nendo.jp](http://www.nendo.jp/) The 'Carton + Pump' packaging has been designed by Nendo in response to worldwide efforts to [reduce plastic waste](https://www.trendhunter.com/trends/grace-head) and offer consumers a more eco-friendly alternative. The packaging is focused on combating unnecessary waste and includes the Carton that's crafted with folded paper similar to a milk carton, while the Pump is made with a [reusable construction](https://www.trendhunter.com/trends/refillable-packaging-innovation). This allows the Carton to be easily recycled after use with the Pump being removed and positioned into the next product for continuous reuse. The 'Carton + Pump' have been designed with [liquid and foam soaps](https://www.trendhunter.com/trends/niul-cosmetics) in 250ml and 400ml size options, and identify what can be done to help curb waste in the cosmetic industry. The packaging is also focused on a durable design to ensure the optimal experience for the end user. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** The 'Carton + Pump' design presents opportunities for businesses to invest in sustainable packaging alternatives. - **Recyclable Packaging:** The focus on recyclability can prompt industries to integrate sustainable options into their business models and supply chains. - **Reusable Packaging:** The reusable Pump component presents an opportunity for businesses to offer refillable packaging, reducing waste and increasing customer loyalty. ### Sectors Adopting This - **Cosmetic Industry:** The 'Carton + Pump' packaging provides a sustainable alternative for liquid and foam soaps, motivating companies to prioritize recyclable and eco-friendly options. - **Packaging Industry:** Nendo's design can inspire the packaging industry to develop more sustainable and reusable products that can help reduce plastic waste. - **Consumer Goods Industry:** The 'Carton + Pump' design addresses consumers' needs for sustainable options, and can lead the consumer goods industry to invest in green initiatives towards environmental protection. ## Related on Trend Hunter - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Recyclable Product Pump Heads](https://www.trendhunter.com/trends/grace-head.md) - [Pod-Style Skincare Packaging](https://www.trendhunter.com/trends/junoco-2.md)