# Branded Paper Skulls 'Mission Creep' Made of IKEA Cartons By TrendHead | Published 2008-12-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/carton-paper-skulls-art-made-by-ivan-twohig References: [designboom](http://www.designboom.com/weblog/cat/8/view/4640/saint-etienne-biennale-08-ivan-twohig-at-mission-creep.html) This IKEA skull is part of an installation called ‘Mission Creep’ shown at the French saint-étienne biennale. The skull is made from recycled cartons and has been fastened with IKEA measuring tape. Talk about product placement! IKEA has to be the master of product placement. I have wondered for some time how the international mega store landed the [Oyster Card](https://www.trendhunter.com/trends/the-blanket) deal with the [London Underground](https://www.trendhunter.com/trends/aldgate-gold) systems0, where all the supplied [Oyster Cards](https://www.trendhunter.com/trends/isola-della-musica) come in IKEA-colored plastic wallets with their logo on it. Back to the skull: it was created by artist Ivan Twohig and can be picked apart and reassembled anywhere. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Recycled Product Design:** There is a growing trend of using recycled materials in art and design, creating opportunities for innovative product development with sustainable materials. - **Branded Installation Art:** Art installations incorporating branded elements present a unique form of marketing, providing opportunities for businesses to engage with audiences in creative and memorable ways. - **Eco-conscious Artistry:** Artists using eco-friendly materials and techniques are tapping into the increasing consumer demand for environmentally conscious products and experiences. ### Industries Being Reshaped - **Art and Design:** The art and design industry can explore new avenues for sustainable product development, incorporating recycled materials to create unique and environmentally friendly artworks. - **Marketing and Advertising:** Brands can leverage branded installation art to create immersive brand experiences and connect with their target audience on a deeper level. - **Sustainability and Environmental Industries:** The sustainability and environmental industries can collaborate with artists and designers to promote eco-friendly materials and practices, fostering innovation in sustainable art and design. ## Related on Trend Hunter - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Anatomical Plush Toys](https://www.trendhunter.com/trends/giant-skull-with-hidden-organs.md) - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md)