# Sustainable Carton Packaging The Tetra Pak and Valio Carton Package Design is Fully Renewable By Alyson Wyers | Published 2015-01-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/carton-package References: [thedieline](http://www.thedieline.com/blog/2014/11/26/tetra-pak-innovation-in-caps-closures) & [tetrapak](http://www.tetrapak.com/about-tetra-pak/press-room/news/valio-launches-milk-product-in-worlds-first-fully-renewable-carton) Finnish dairy producer [Valio](https://www.trendhunter.com/trends/valio-profeel-quark-products) and food packing company [Tetra Pack](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton) have a carton package on shelves that is fully renewable. The sustainable packaging is wholly made out of plant-based materials and can be seen across retailers in Finland. The Tetra Rex Bio-based cartons are just the latest innovation from the multinational food processing firm. A part of their on-the-go packaging, the bio-based cartons were conceived for consumers who can't be bothered with inconvenient packaging. In addition to being eco friendly, the bio-based carton package takes less steps to open when drinking a beverage. In this way, [Tetra Pak](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) is not only providing value through their environmental practices, but are also appealing to the 48% of consumers looking to save time with their products. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Disruptive innovation opportunity: Develop new packaging materials and design concepts that are fully renewable and eco-friendly. - **Bio-based Cartons:** Disruptive innovation opportunity: Create bio-based cartons for on-the-go packaging that are not only sustainable but also provide a convenient user experience. - **Time-saving Products:** Disruptive innovation opportunity: Design products that cater to the growing consumer demand for time-saving solutions without compromising sustainability. ### Who This Affects Most - **Food Packaging:** Disruptive innovation opportunity: Explore sustainable packaging solutions and materials for the food industry to reduce environmental impact. - **Dairy:** Disruptive innovation opportunity: Develop renewable packaging options specifically tailored to the dairy industry to meet the growing demand for sustainable products. - **Beverage:** Disruptive innovation opportunity: Create eco-friendly and user-friendly packaging solutions for the beverage industry that save time for consumers. ## Related on Trend Hunter - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Plant-Based Milk Packaging](https://www.trendhunter.com/trends/plant-based-milk-packaging.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Sustainable Cereal Packaging](https://www.trendhunter.com/trends/fully-recyclable-packaging.md) - [Sustainable Cardboard Cartons](https://www.trendhunter.com/trends/yazoo-kids.md)