# Filthy Photography Carter Smith's New Dirty Obsession By mediterranean | Published 2009-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carter-smith-photography References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/colter-johnson-by-carter-smith.html) Photographer Carter Smith is famous for his [elegant celebrity photography](https://www.trendhunter.com/trends/paul-anthony-smith). But lately, he's been getting quite dirty. Well, not *that* kind of dirty. Smith has been exploring the beauty of young male models after having them greased up and all dirty and bruised with makeup. The above gallery showcases Smith's dirt obsession with male models Colter Johnson and Nick Davis--both of whom are with Nous Model Management. **Implications** - Advertisements of every sort have saturated society as companies strive to attract more consumers. However, the advertisements which tend to be most memorable and effective are those which harness shocking or risqué elements. Companies can make advertisements impossible to ignore by adding these techniques to marketing strategies. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Dirty Photography:** Opportunity to explore unconventional beauty standards through gritty and provocative photography. - **Male Model Revolution:** Redefining masculinity and challenging traditional beauty standards through unique and edgy male modeling. - **Shocking Advertising:** Using controversial and risqué elements in advertisements to create a memorable and impactful message. ### Where This Applies - **Fashion Photography:** Incorporating dirty and unconventional aesthetics into fashion photography to capture attention and make a statement. - **Modeling Agencies:** Promoting a diverse range of male models who challenge traditional notions of beauty and inspire new trends. - **Advertising and Marketing:** Utilizing shocking and provocative elements in advertising campaigns to stand out in a saturated market and generate buzz. ## Related on Trend Hunter - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md)