# Cart Abandonment Startups Moberce Addresses Abandoned Shopping Baskets for Mobile Commerce By Alyson Wyers | Published 2016-02-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cart-abandonment References: [betalist](http://betalist.com/startups/moberce) & [moberce.co](http://moberce.co/) This cart abandonment startup uses a strategy of SMS retargeting to improve conversion rates for [mobile commerce](https://www.trendhunter.com/trends/ab-test-shopify) companies. Based in the UK, Moberce reaches out to online shoppers who have abandoned their carts, helping businesses improve their mobile experience and make more sales. After a potential customer fills out their personal information and leaves their basket without purchasing, Moberce will collect their phone number and text them with a reminder or a discount. Using the link sent in the message, shoppers can return to the site and complete the transaction. The cart abandonment venture offers [automated messaging](https://www.trendhunter.com/trends/shopify-sales), with custom content, in-depth reporting and simple integration for clients. In addition to increasing conversions, this service delivers more customer feedback and improves the customer experience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 68% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **SMS Retargeting:** Disruptive innovation opportunity: Develop automated SMS retargeting solutions for online retailers to improve conversion rates and customer experience. - **Mobile Commerce:** Disruptive innovation opportunity: Create mobile-focused platforms that help businesses address cart abandonment and enhance the overall mobile shopping experience. - **Automated Messaging:** Disruptive innovation opportunity: Build advanced automated messaging systems that provide personalized content, reporting, and integration for businesses to improve conversions and customer feedback. ### Where This Applies - **E-commerce:** Disruptive innovation opportunity: Develop cart abandonment solutions specifically tailored for the e-commerce industry, utilizing SMS retargeting and automated messaging to turn potential sales into completed transactions. - **Mobile App Development:** Disruptive innovation opportunity: Create mobile applications that offer targeted SMS retargeting services and seamless transaction completion functionalities to improve conversion rates and customer satisfaction. - **Marketing Automation:** Disruptive innovation opportunity: Incorporate automated messaging platforms into marketing automation software, enabling businesses to optimize cart abandonment strategies and enhance customer experiences through personalized content and reporting. ## Related on Trend Hunter - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md) - [Exit-Intent Capture Tools](https://www.trendhunter.com/trends/popmunk.md) - [Form Recovery Tools](https://www.trendhunter.com/trends/lostforms.md) - [Secure Streamlined Checkouts](https://www.trendhunter.com/trends/aasaan-checkout.md) - [Mobile App Builders](https://www.trendhunter.com/trends/appbuzz.md) - [Streamlined Holiday Shopping](https://www.trendhunter.com/trends/yes-more-co.md) - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [Post-Purchase E-Commerce Tools](https://www.trendhunter.com/trends/smartrr.md) - [Accessible Commerce Engines](https://www.trendhunter.com/trends/ecommerce-platform-mason.md)