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# Automotive Inner-Working Apps
Toyota's AR iPad App Overlays a Car's Interior on Physical Models

By Laura McQuarrie | Published 2019-02-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/cars-interior
References: [campaignlive](https://www.campaignlive.co.uk/article/toyota-creates-augmented-reality-experience-new-model/1562609) & [toyota](https://www.toyota.co.uk/new-cars/c-hr/index/specifications)

Getting a look at a car's interior is as simple as lifting up its hood—or interacting with the iPad application Toyota created to show off its C-HR model. The augmented reality app Toyota created with digital agency Brandwidth was created for use in showrooms, shopping centers and trade shows, giving consumers the chance to see the inner-workings of the car model with something like X-ray vision.

With augmented reality and object recognition software, the app overlays the interior components of the hybrid car onto the physical version of the car on-site. In this way, consumers are able to digitally interact with the car and learn about its key features, including how it uses energy and how its drivetrain operates.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 55% | Activity: 52% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Augmented Reality Showroom:** Creating AR applications for showrooms and shopping centers allows consumers to digitally interact with products and explore their features.
- **Object Recognition Technology:** Utilizing object recognition software in apps allows for the overlay of digital information onto physical objects, creating interactive and informative experiences.
- **Digital Product Interactions:** Developing digital apps that enable consumers to virtually explore the inner-workings of products provides a unique and engaging way to learn about key features and functionalities.

### Sectors Adopting This

- **Automotive:** In the automotive industry, AR applications can be used to create immersive experiences for potential customers in showrooms and trade shows.
- **Retail:** Implementing object recognition technology in retail environments enables customers to interact with products and explore their features before making a purchase.
- **Technology:** Developing innovative digital applications for product interactions opens up new possibilities for technology companies to enhance user experiences.

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