# Bike-Friendly Beer Packaging Vals Nat's Solution for Carrying Beer Appeals to Cyclists By Laura McQuarrie | Published 2017-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carrying-beer References: [psfk](https://www.psfk.com/2017/09/beer-designed-urban-cyclists.html) & [valsnatbier.nl](https://valsnatbier.nl/) Most well-designed alcohol packages incorporate handles and compartments that make the experience of carrying beer a bit easier on the consumer. To set its [beer package designs](https://www.trendhunter.com/trends/86-tattoo-limited-edition) apart from the rest that are designed to be transported short distances by hand, Dutch beer company Vals Nat launched a [four-pack](https://www.trendhunter.com/trends/back-rack-hack) that can be neatly fitted onto one's bike. The cleverly designed beer package is meant to be situated on the middle rod of one's bike, so that the bottles may be securely held in place, without requiring additional support from a rider. On top of introducing a bike-friendly packaging design for its beer, Vals Nat also introduced a beer that is [light and relatively low in alcohol](https://www.trendhunter.com/trends/holiday-detox-pack), which would perfect for enjoying after a ride. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bike-friendly Packaging:** Opportunity for beer companies to create packaging that is specifically designed to be easily transported on bicycles. - **Sustainable Packaging:** Chance for the beverage industry to develop eco-friendly packaging solutions that appeal to environmentally conscious consumers. - **Active Lifestyle Products:** Potential for companies to create products that cater to the growing market of individuals engaging in active lifestyles, such as cyclists. ### Who This Affects Most - **Alcohol Beverage:** Disruptive innovation opportunity for beer and other alcohol companies to create packaging that enhances convenience for consumers, particularly those on bicycles. - **Packaging:** Opportunity for packaging companies to design and manufacture bike-friendly packaging solutions for various products, including beverages. - **Sports and Fitness:** Potential for sports and fitness industries to capitalize on the demand for products tailored to active individuals, such as providing bike-friendly options for carrying items like beverages. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Adhesive-Held Water Multi-Packs](https://www.trendhunter.com/trends/vilsa.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Sustainably-Packaged Compact Bikes](https://www.trendhunter.com/trends/mondraker.md) - [Sleek Cyclist Water Bottles](https://www.trendhunter.com/trends/cyclist-water-bottle.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)