# Health Incentive Rewards The Carrot Rewards App Lets Healthy Users Unlock Exclusive Perks By Jana Pijak | Published 2017-04-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/carrot-rewards References: [carrotrewards](https://www.carrotrewards.ca/en/) Leading a healthy lifestyle can be a difficult feat for those living life on the go, and the Carrot Rewards app is a lucrative platform that helps to motivate those balancing packed work schedules and various personal commitments. The platform works as a [mobile rewards program](https://www.trendhunter.com/trends/inapp-rewards) that unlocks perks based on users' dedication to getting healthy and fit. Users can participate in themed challenges -- from [reaching a step counter goal](https://www.trendhunter.com/trends/cangogo) and [eating healthy](https://www.trendhunter.com/trends/healthier-food-choice) to exercising daily -- and will earn points, ultimately unlocking exclusive perks from brands like SCENE, Aeroplan and Petro Canada among others. Whether earning travel miles, discounts at their local gas station or free movie screenings, users are encouraged to adopt healthy lifestyle habits that are not only rewarded, but also achievable. Appealing to Millennials whose healthy lifestyle habits might be stifled by a hectic work life, this gamified platform makes smart choices an easy for all. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Gamification of Health and Fitness:** Opportunity for fitness brands and apps to create gamified platforms that incentivize users to maintain healthy lifestyle habits through reward programs. - **Mobile Reward Programs:** Opportunity for companies in various industries to create mobile reward programs that incentivize customers to engage with their brand and products through exclusive perks. - **Themed Challenges for Health and Wellness:** Opportunity for organizations to create health and wellness challenges that directly correlate to their brand and products, encouraging customers to maintain healthy lifestyle habits while building brand loyalty. ### Sectors Adopting This - **Fitness:** Fitness brands and apps can create gamified platforms that incentivize users to maintain healthy lifestyle habits through reward programs. - **Retail:** Retail companies can create mobile reward programs that incentivize customers to engage with their brand and products through exclusive perks. - **Food and Beverage:** Food and beverage companies can create themed challenges that encourage customers to maintain healthy lifestyle habits while building brand loyalty. ## Related on Trend Hunter - [Elevated Health Rewards Apps](https://www.trendhunter.com/trends/massmutual-1.md) - [English Weight Loss-Rewarding Programs](https://www.trendhunter.com/trends/headup.md) - [Child-Friendly Habit-Forming Apps](https://www.trendhunter.com/trends/habitforming-apps.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Personalized Rewards Programs](https://www.trendhunter.com/trends/race-to-rewards.md) - [Challenge-Based Fitness Rewards Platforms](https://www.trendhunter.com/trends/collective-movement-series.md) - [Health-Driven Access Tools](https://www.trendhunter.com/trends/fitlock.md) - [Gamified Fitness Motivation](https://www.trendhunter.com/trends/calpets.md) - [Biomarker Optimization Tools](https://www.trendhunter.com/trends/carrot-care.md)