# Veggie Meal Boxes McDonald's First-Ever Carrot Happy Meal Celebrates the New Space Jam Film By Laura McQuarrie | Published 2021-07-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/carrot-happy-meal References: [newswire](https://www.newswire.ca/news-releases/mcdonald-s-canada-introduces-its-first-ever-carrot-happy-meal-r-to-celebrate-the-all-new-film-space-jam-a-new-legacy-845592735.html) The McDonald's Carrot Happy Meal, available for a limited time, is the first time ever that carrots are being included in Happy Meals. The new Happy Meals are being introduced to celebrate the arrival of the all-new Space Jam: A New Legacy film, and there are 14 different Space Jam: A New Legacy-themed Happy Meal toys for kids to collect as part of this promotion. For a short time, carrots will be replacing the usual apple slices, and books will continue to be offered as part of the program via [McDonald's Canada](https://www.trendhunter.com/trends/the-grinch-meal). The healthy side is being launched alongside other special offerings for a limited time, including the Slam Dunk Cookie McFlurry, the Chocolate Chip Cookie Milkshake and a 20-piece sharing box of Chicken McNuggets that turns into a tabletop basketball game. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Healthy Fast Food:** McDonald's introducing a carrot Happy Meal highlights the trend of incorporating healthy options in fast-food menus. - **Entertainment-themed Fast Food:** The Space Jam-themed Happy Meal toys demonstrate a trend of fast food chains partnering with entertainment franchises to attract younger audiences. - **Interactive Fast Food Packaging:** The 20-piece sharing box of Chicken McNuggets that turns into a tabletop basketball game illustrates a trend in using interactive packaging to improve the customer experience. ### Who This Affects Most - **Fast Food:** There is an opportunity for fast food chains to innovate their menus to include healthier options like McDonald's Carrot Happy Meal. - **Entertainment:** There is potential for entertainment franchises like Space Jam to collaborate with fast food chains to attract younger audiences and increase brand awareness. - **Packaging:** The trend in interactive packaging provides an opportunity for packaging companies to partner with fast food chains to create unique packaging experiences for customers. ## Related on Trend Hunter - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Popular Game-Inspired QSR Menus](https://www.trendhunter.com/trends/minecraft-movie-meal.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Live-Action Film Kids Meals](https://www.trendhunter.com/trends/the-little-mermaid-happy-meal.md) - [Adult-Focused Meal Combos](https://www.trendhunter.com/trends/happy-meal-1.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Cartoon-Inspired Kids Meals](https://www.trendhunter.com/trends/happy-meal-2.md) - [Creature-Collecting Kids Meals](https://www.trendhunter.com/trends/pokemon-happy-meal.md) - [Tangy Holiday Meals](https://www.trendhunter.com/trends/the-grinch-meal.md)