# Upcycled Carrot Crackers Seconds Repurposes Pulp Leftovers from Carrot Juice Processing By Laura McQuarrie | Published 2022-04-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/carrot-crackers References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21167-giving-carrots-a-second-chance-at-consumption) & [seconds.nyc](https://www.seconds.nyc/shop)  In the process of creating carrot juice, up to 80% of the weight in the processing is pulp leftover and this by-product is now being put to good use by Seconds' Carrot Crackers. This waste by-product is usually composted and this nutritious food ingredient is now being used to create [tasty kinds of crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers) that help to [reduce food waste](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan). The Carrot Crackers can be enjoyed in flavors like everything crunch, original crunch and chipotle ranch crunch and the crackers contain five grams of fiber and four grams of protein per serving of 13 crackers. Thanks to the mild flavor of carrots, the [vegetable pulp](https://www.trendhunter.com/trends/root-foods-vegetable-chips) provides a great base for the company to build interesting flavors on. Additionally, carrots are already foods that people are familiar with, which helps to make the upcycled product all the more approachable. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Food Waste Upcycling:** Finding new ways to reuse by-products in food production can create tasty new products and help reduce waste. - **Sustainable Snacking:** Consumers are increasingly seeking snacks that are made from sustainable and eco-friendly sources, such as upcycled ingredients. - **Plant-based Protein:** Upcycled plant-based ingredients in snacks can provide a sustainable source of protein that appeals to consumers who are reducing their consumption of animal products. ### Industries Being Reshaped - **Food and Beverage Industry:** Companies can develop new products and reduce waste by upcycling by-products from food and beverage production, such as using carrot pulp to make crackers. - **Sustainable Packaging Industry:** In addition to using upcycled ingredients, companies can further reduce waste by using sustainable packaging materials that are recyclable or compostable. - **Vegan and Vegetarian Food Industry:** Upcycling plant-based ingredients to create snack products can appeal to the growing market of vegan and vegetarian consumers, who are seeking more sustainable food options. ## Related on Trend Hunter - [Plant-Based Protein Crisps](https://www.trendhunter.com/trends/upcycled-food.md) - [Protein-Packed Oat Puffs](https://www.trendhunter.com/trends/bsides-crunch-puffs.md) - [Upcycled Fruit Chews](https://www.trendhunter.com/trends/climate-candy.md) - [Bean-Based Puff Snacks](https://www.trendhunter.com/trends/remix-snacks-beanies.md) - [Upcycled Grapeseed Flours](https://www.trendhunter.com/trends/grapeseed-flour.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Upcycled Vegetable Packaging](https://www.trendhunter.com/trends/vegetable-packaging1.md) - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [BBQ-Flavored Carrot Crisps](https://www.trendhunter.com/trends/dirt-kitchen-snacks.md)