# Seaside Socialite Shoots The Carrera y Carrera Mediterraneo Campaign Stars Olivia Palermo By Meghan Young | Published 2011-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carrera-y-carrera-mediterraneo References: [fabsugar](http://www.fabsugar.com/Olivia-Palermo-Models-Carrera-y-Carrera-18486922) & [carreraycarrera](http://www.carreraycarrera.com/) There is something incredibly calm and serene about the Carrera y Carrera Mediterraneo ad campaign; it captures a feeling that can only be truly attained while on vacation, away from the real world. The fact that these print ads seem to be shot on a resort in the Mediterranean, which would be appropriate considering the name of this [fine jewelry brand's latest collection](https://www.trendhunter.com/trends/serpenti-line), makes these feelings truly authentic. Starring socialite and reality TV star Olivia Palermo, the Carrera y Carrera Mediterraneo ad campaign is full of glamor and elegance. Yet what I especially like about the campaign and the collection is how they are connected by the [nature-inspired jewelry pieces](https://www.trendhunter.com/trends/organicinspired-jewelry) adorning Palermo. For instance, she wears a decadent [gold shell ring](https://www.trendhunter.com/trends/tuckernuck) and diamond-studded starfish necklaces, which suit her completely. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nature-inspired Jewelry:** Opportunity for fine jewelry brands to incorporate nature-inspired designs into their collections and campaigns, capturing a sense of serenity and tranquility. - **Resort-inspired Ad Campaigns:** Opportunity for fashion and luxury brands to create ad campaigns that transport customers to resort-like settings, invoking a feeling of escape and relaxation. - **Celebrity Endorsements in Luxury Fashion:** Opportunity for luxury fashion brands to partner with high-profile celebrities to add an extra layer of prestige and glamour to their ad campaigns. ### Who This Affects Most - **Fine Jewelry:** Fine jewelry brands can incorporate nature-inspired designs into their collections and create ad campaigns that transport customers to resort-like settings. - **Fashion and Luxury:** Fashion and luxury brands can create ad campaigns that transport customers to resort-like settings, and partner with high-profile celebrities to add an extra layer of prestige and glamour. - **Reality TV:** Reality TV stars can boost the prestige of fashion and luxury brands, giving them a stamp of approval that generates interest and attention from fans and followers. ## Related on Trend Hunter - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Summer-Inspired High-End Jewelry](https://www.trendhunter.com/trends/sol-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md)