# Glamorous Socialite Fashion Ads The Carrera y Carrera 2013 Campaign Stars Olivia Palermo By Meghan Young | Published 2013-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carrera-y-carrera-2013 References: [fashiongonerogue](http://fashiongonerogue.com/olivia-palermo-fronts-carrera-y-carrera-tesoros-del-imperio-campaign/) & [carreraycarrera](http://www.carreraycarrera.com/) Style guru and American socialite Olivia [Palermo](https://www.trendhunter.com/trends/palermo-denim) has been made the face of the latest Carrera y Carrera 2013 ad campaign. Romantically elegant and glamorously sophisticated, she brings a lot to the table. Yet bejeweled with [statement-making pieces](https://www.trendhunter.com/trends/virtuosity-high-jewelry) from the Spanish brand's Tesoros del Imperio collection, everything is heightened. It doesn't hurt that she is surrounded with decadence in the form of a luxurious estate and rich colors. Inspired by the splendor of the Spanish Empire, the Carrera y Carrera 2013 ad campaign is incredibly regal. Palermo reveals, “I think this collection from Carrera y Carrera is absolutely beautiful. I found out what the inspiration was a year ago, and now that I see the final product, I’m very pleased…Both the rings and the earrings this season are very wearable.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion Campaigns:** Disruptive innovation opportunity: Incorporating new technologies, such as augmented reality or virtual try-on experiences, into luxury fashion campaigns to enhance the customer experience. - **Socialite Fashion Icons:** Disruptive innovation opportunity: Collaborating with social media influencers and fashion icons to create personalized and authentic marketing campaigns. - **Inspired-by-history Jewelry Collections:** Disruptive innovation opportunity: Utilizing storytelling and historic inspiration to create unique and meaningful jewelry collections that connect with customers on an emotional level. ### Where This Applies - **Luxury Fashion:** Disruptive innovation opportunity: Exploring new sustainable and ethical practices in luxury fashion production to attract and retain socially conscious customers. - **Influencer Marketing:** Disruptive innovation opportunity: Leveraging AI and machine learning to personalize influencer marketing strategies for individual consumers. - **Jewelry:** Disruptive innovation opportunity: Experimenting with unconventional materials and production techniques to create eco-friendly and affordable jewelry collections. ## Related on Trend Hunter - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md)