# Economic Crisis Shopping Videos Carrefour Market Charges Customers for 1961 Prices By Kevin Young | Published 2012-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carrefour-market References: [creativecriminals](http://creativecriminals.com/ambient/carrefour-back-to-1961/) & [saatchi](http://www.saatchi.com/) To celebrate its 50th anniversary, [Carrefour Market](https://www.trendhunter.com/trends/carrenight) changed all its prices that goes back to 1961. [Saatchi & Saatchi Milan](https://www.trendhunter.com/trends/snack-right) created this clever stunt, which generated a huge flow of customers and publicity for Carrefour Market. Italy's economic crisis is a challenge for its citizens and for those running a business, it's even harder. All the prices dropped for only one day to attract customers to Carrefour Market. Instead of the Euro, Carrefour Market used Italy's old currency, the Lire. As a result, there were over 200,000 euros produced and there was a [25% increase in customers](https://www.trendhunter.com/trends/big-brands-low-prices-campaign). The promotion successfully flourished in the media, generating more traffic and publicity to the Italian supermarket. The Carrefour Market campaign is a successful example of generating activity and prosperity during an economic downturn. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Throwback Pricing:** Businesses create promotions that offer products at historic prices to attract customers. - **Media Stunts:** Businesses create eye-catching publicity stunts to generate attention and attract customers. - **Innovative Marketing Strategies:** Businesses use unique and creative marketing tactics to stand out and attract customers during challenging economic times. ### Where This Applies - **Retail:** Retailers can use historic pricing and media stunts to attract customers and generate buzz. - **Marketing:** Marketing agencies can assist businesses in creating innovative strategies to stand out and attract customers during challenging economic times. - **Advertising:** Advertisers can help businesses create eye-catching promotions and media stunts to generate attention and attract customers. ## Related on Trend Hunter - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Discount Retailer Promotions](https://www.trendhunter.com/trends/price-pounders-campaign.md) - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Cost-Conscious Supersized Pizzas](https://www.trendhunter.com/trends/growflation-pizza.md) - [Timeless Price Commercial Re-Runs](https://www.trendhunter.com/trends/start-the-car.md) - [Inflation-Fighting Pizza Promotions](https://www.trendhunter.com/trends/fixedrate-pizza.md) - [Retro Pricing Pizza Promotions](https://www.trendhunter.com/trends/pizza-birthday-promotion.md) - [Supermarket-Themed Roller Rooms](https://www.trendhunter.com/trends/rollback.md)