# Color-Coded Vino Labels The Carre Rouge & Carre Blanc Wine Bottles are Sharply Minimal By Shiori Mine | Published 2012-08-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/carre-rouge-carre-blanc References: [thedieline](http://www.thedieline.com/blog/2012/8/9/carre-rouge-carre-blanc-red-and-white-wines.html) & [designdepot.ru](http://designdepot.ru/) Designed by the DesignDepot studio, the Carre Rouge & Carre Blanc packaging design is minimalism at its finest. For most recreational wine drinkers, the fundamental question asked when choosing a bottle is "do you want red or white?" The bottle is strikingly simple with an elegant look that is hard to ignore. Although most traditional wineries [label their bottles](https://www.trendhunter.com/trends/the-prisoner-red-blend) with the name of the vineyard and the type of wine, this offbeat brand chooses to go for a more literal representation. The bottles feature a solid square that is either red or white to symbolize the flavor of the wine. Why a square? Art Director/Designer Julia Nevstrueva and Creative Director Peter Bankov argues the shape to be the pinnacle of perfection and clarity. The Carre Rouge & Carre Blanc bottles exude an effortless and chic look that stands out amongst [traditional vintage-style packaging](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalistic Packaging Design:** Opportunity for brands to differentiate themselves by using simple and elegant packaging design. - **Literal Representation of Product:** Potential to attract consumers by using visual symbols or colors that directly represent the flavor or type of product. - **Non-traditional Labeling Choices:** Brands can experiment with unconventional labeling choices to create a unique and memorable brand identity. ### Who This Affects Most - **Wine and Spirits:** Wineries can explore innovative packaging solutions to appeal to a modern and design-conscious consumer base. - **Branding and Marketing:** Opportunity for branding agencies to develop creative and distinctive packaging designs that communicate the essence of a product. - **Consumer Goods:** Other consumer goods industries can consider adopting unconventional labeling strategies to capture consumer attention in a crowded marketplace. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md)