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# Car Pool Dating Services
Carpooling.com Brings Together Commuters in Europe to Lower CO2

By Erin Fox | Published 2013-02-18 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/carpoolingcom
References: [carpooling](http://www.carpooling.com/us/) & [facebook](https://www.facebook.com/carpoolingcom)

We have seen friends getting together and carpooling to work, even some governments have created carpooling lanes to reduce the amount of cars on the road; Carpooling.com takes this initiative one step further and brings it to the twenty-first century.

Creating a website connected with [social media outlets](https://www.trendhunter.com/trends/internet-social-caf) like [Facebook](https://www.trendhunter.com/trends/petsetlife) and Twitter, the brand is helping to connect people who might not originally know one another. Set up much like a [dating service](https://www.trendhunter.com/trends/cheers-dating-app), the company brings together people who work in similar areas with similar interests. This site is targeted to almost every country in Europe and ushers in a new way to approach car pooling. The aim of the game is to reduce fuel emissions and save money.

**Contact Information**
Carpooling.com [website](http://www.carpooling.com/us/)
Carpooling.com [Facebook](https://www.facebook.com/carpoolingcom)
Carpooling.com [Twitter](https://twitter.com/carpoolingcom)

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 41% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Social Carpooling:** Opportunities for dating app companies to expand into the carpooling market.
- **Hyper-targeted Commuting:** Opportunities for advertisers to use carpooling data for targeted campaigns to specific commuter groups.
- **Virtual Networking:** Opportunities for professional networking sites to create virtual carpooling solutions for business professionals.

### Where This Applies

- **Transportation:** Disruptive innovation opportunity for transportation companies to partner with carpooling platforms to reduce fuel emissions.
- **Online Dating:** Disruptive innovation opportunity for online dating companies to expand into the carpooling market.
- **Advertising and Marketing:** Disruptive innovation opportunity for advertising and marketing firms to use carpooling data for hyper-targeted campaigns to commuter groups.

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